BUILDINGS, MAINTENANCE & REFURBISHMENT
A new approach to ROAD SAFETY
L
earning doesn’t end in the classroom. It is our duty as parents, guardians and adults to teach the children of today to be safe on the roads. With over 15,000 road accidents involving pedestrians under the age of 16 recorded last year, it is imperative that schools are continuously adapting and improving road safety outside of their schools. It is no surprise that the number of accidents peak between the hours of 8-9am and 3-4pm in conjunction with school opening and closing times, with these figures increasing year on year. Government campaigns to build awareness and help improve the behaviour of children when crossing the road are commonplace. Yet it begs the question - what more could be done to raise such awareness?
Historically, school road-safety campaigns rolled- out across the UK have achieved varied levels of success. It would be fair to say that now is the time to take a different approach to those taken previously. Campaigns commonly tend to use various media platforms (i.e. broadcast advertising, billboards, radio and social media), all of which carry a continued, substantial financial cost and involve extensive planning with limited, tangible results to go by.
National road surfacing specialist THB has devised a solution to help tackle this growing problem. Safe Steps for Schools™ launched in January this year, showcasing a bespoke road crossing that incentivises children to cross the road correctly outside of their primary school in a
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www.education-today.co.uk
fun and visual way. The newly launched road crossing material comprises highly durable, skid- resistant and environmentally friendly preformed markings. These striking and colourful bespoke designs can match any specification and any type of crossing. On pavements, colourful animal pawprints and footsteps lead to and from the crossing in a trail, as a means of encouraging the children to follow the prints and use the appropriate crossing provided.
The initiative, however, goes further than simply promoting the use of the most appropriate road crossing. It is a visual programme that also aims to re-educate schoolchildren’s parents. One recurring issue highlighted by primary schools across greater London (as part of a regional
February 2018
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