BETT 2018 REVIEW Veative at Bett
What did YOU think of Bett 2018?
B
ett can be an overwhelming experience for many, and it is sometimes easy to miss the wood for the trees among the hype, noise and crowds. With that in mind, Education Today asked five companies who attended to give their thoughts on the show, explain why they made the trip to Docklands, and to let us know a little more about the products and services which they were showing.
teachers or Heads of Science as we'd hoped to, we did find it really useful from a networking perspective, catching up with contacts in the industry and making new connections. “We had a great 2017 and Tassomai went from being used in 70 schools to over 400, but we certainly can't compete with the likes of Google or Microsoft when it comes to marketing budget and stand design! We talked about how to stand out from the crowd and concluded that we should make the most of our biggest asset - the enthusiasm of the educators using our product. Recent research revealed 98% of the teachers using Tassomai said they’d recommend it to a colleague, so we asked some of our keenest users to join us at Bett.
For Murray Morrison, founder of intelligent learning platform Tassomai, the time had come to exhibit.
“I’ve visited Bett before, so I had some idea of what to expect - and I knew that as a fast- growing ed tech software company we needed to have a presence at this year’s show. The time is right for us to start making connections beyond the relationships we’ve forged over the last few years working directly with schools and teachers. “Bett exceeded our expectations in terms of the range and sheer volume of exhibitors and the international focus led to some interesting conversations. However, our audience is primarily UK based - and in some ways quite niche. So, while we didn't meet quite as many science
“We were also joined by Vic Goddard, Principal at Passmores Academy and known to many from the Channel 4 show Educating Essex. Passmores have recently started using Tassomai and Vic has been an enthusiastic supporter.
“We had really positive feedback from teachers who visited our stand - they clearly appreciated being able to speak to real users who understood the professional pressures they face in their working lives. This is something that I’d love to see Bett focus on more widely next year: a “secondary teaching pavillion” and similar for other sectors where teachers, not exhibitors, share ideas and showcase companies that are making their lives (and those of their students) better. I believe a “teacher advocacy” approach would improve the Bett experience not only for the audience but also for the exhibitors.”
Meanwhile, for Newcastle-based education technology company
ConquerMaths.com, specialists in bespoke online maths tuition to learners of all ages from around the world, there was an equally compelling reason for being there – the company had won a prestigious and internationally renowned Bett Award at the show’s annual event in London. Judged by 37 of the industry’s top educationalists, working across a broad spectrum of fields, this is the most highly contended award in the industry.
Tassomai in action
The growing education IT business was a clear winner in the category ‘Best Education Support Resource for Parents or Home Learning’. Winning this prestigious award recognised ConquerMaths’ expertise in the home-schooling market, as well
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www.education-today.co.uk ConquerMaths at the Bett Awards
Winning this award against such stiff competition recognises and reinforces the success rate of ConquerMaths’ online tuition, as government trials have proved it raises maths educational attainment by 54% over traditional methods.
The panel of judges, evaluating each entry based on its appreciation of the sector’s needs and commitment to supporting education standards, commented: “This product is outstanding in its presentation of conceptual content and the provision of appropriately linked
February 2018
as in maths education provision in general. The ConquerMaths system comprises over 1,200 concise five-minute tutorials, enabling learners of any age or level of ability to diagnose their individual maths problems and plug gaps in knowledge using automatically generated questions that adjust to students’ ability. The programme highlights individual needs and provides targeted video lessons to correct problems and then tests students, to ensure they have a solid understanding.
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