For instance, each year we hold a programme of events and competitions, which is made up of open contests for primary, secondary and independent schools and a special ‘Rounders Tour’ for universities. These activities form part of our overall Competition Strategy, which promotes the social and fun aspects of rounders on a national scale to broaden its appeal to players and encourage the game to be played more within the rounders community, while also catering for those teams with a more competitive edge. These contests are also a really useful way of instilling ‘maintenance’ within the rounders community by providing children with plenty of opportunities to get out and play.Whether they choose to do this sporadically or regularly, it still

continue their play, provides them with

adulthoo d.

All of our competitions are aimed at children and young people of all abilities and motivations who play our sport. Not only do children come away from the day having had fun while keeping active, they develop their social and team-building skills and sharpen their overall rounders play. This approach isn’t just based on our first-hand experience of delivering rounders to the whole of the UK, but is based on detailed research we carried out ahead of implementing our latest Competition Strategy. As an organisation, we spent significant ti me during 2017 / 18 exploring the motivations and goals of the rounders community by reviewing quantitative and qualitative research and listening to the views of focus groups specific to the groups we would target. This research showed us that an increased focus on fun and social activity and increased competition were key to supporting continued growth within the sport.

The beauty of rounders is that it’s a cross

generational, cross-gender game, that embraces all abilities, meaning there are fewer boundaries preventing childre n from going out and p y g the game. Primary competitions will give schools access to the fun and social elements of the sport and players will be a part of an inclusive

la in

environment. This creates a long-lasting positive association with physical activity (and indeed the sport directly). From our Customer Lifecycle Research (conducted by Jigsaw Research inMay 2016), we found that the majority of interview respondents were initially attracted to Rounders because they had enjoyed it at school. To quote the report: “Some friends already had their teams, so it was as soon as they said, 'oh I play rounders' I was i e ‘I used to love playing

l k

Rounders at school you know it would be good to get back into it’.”

from childhood through to an invaluable chance to


Interestingly, while many schools may be choosing not to deliver rounders due to limited resources, it continues to rank extremely highly in relation to participation levels, with an overall population as follows:

Extract fromActive Lives Children and Young People Survey - December 2018

Awards. They also recently announced their new Social Action programme for young people to

themselves, their co learn how they can

mmunities and take social make an impact to

We’ve also found action.

deprivation; previou particularly effective

Rounders as a comparison to selected TeamSports

Basketball Football

Rounders Netball

Cricket Hockey

A Route to Empowerment A Route to Empowerment

Aside from its fun and social appeal, it’s widely- recognised that rounders caters for children and young people of all ages and all abilities. And it’s proven to be particularly effective in encouraging physical exercise among women and girls within deprived communities – an issue that was recently raised by the Editor-in-Chief ofWomen’s Health magazine, Claire Sanderson. Also, a member of the UK government taskforce for women’s health issues, Claire, spoke out about the fact

encouraging mothers from poorer communities to exercise could help tackle obesity, as well as encourage future generations to follow in their mother’s footsteps.

Ready Steady Active Rounders League is specifically aimed at women and girls and is currently played by 6 teams with 75 players, based in Batley & Dewsbury,West Yo rkshire. Set up in 2015, it is a community-based sports, health & physical activity company, aimed at getting more people active, healthy and enjoying sport. Rashida Salloo is the Director of Ready Steady Active and in 2017, Ready Steady Active were honoured to be chosen as the Added Social Value Winner at the Community Sport & Recreatio n

28 www

that Rounders England is in working in areas of sly having worked with

441 452

Overall Participation Y1-11 2,629,400 ,600 ,200 ,500 ,800 ,500

498 583 901

specialist partners in disadvantaged communities, including Getin2 in Burnley and Inspiring Healthy Lifestyles inWigan.

Rounders continues to appeal to a wide demographic because it has so few barriers to entry, is value for money and brings friends, families and communities together. Rounders fits in to people’s lives and as an activity, offers positive experience for so many people .

Final Thoughts Final Thoughts

Student obesity is a ticking time bomb, with the potential to develop into a national child health crisis, and while there’s no quick fix for solving it, there are proven measures, such as playing rounders, that can help children and young people stay active, encourage healthy competition and, more importantly have fun, while playing a crucial part in burning off those extra calories.

Join our conversation For more informatio programme of even

s/ Join our conversation

ts and competitions, visit n about this year’s and-events/ and you can follow us on social media via #weareallrounders

Apri l 2019 2019

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