CASINO NEWS Better Change launches Gamblewise
Better Change (Gibraltar) Limited has launched Gamblewise to offer a new way for land-based customers of establishments such as casinos, betting shops and arcades, similar levels of player protection to those playing online. Gamblewise empowers each player to take control
of their gambling by inviting individuals to set their own limits such as how long they are happy to spend within a venue. Once their limit has been reached, Gamblewise sends a friendly alert to their mobile phone or other personal device to ensure they are cognisant of their initial intentions. For those players who would prefer a more personal interaction, venue staff can also be instructed to interact with the player once someone’s limits have been reached. Gamblewise is not a designed to be a prohibitive
tool but has proven to be successful in ensuring that players remain in full control of their gambling session and do not exceed a level of play they are comfortable with, while at all times being in control. Gamblewise is entirely free for players to use and is
funded via a monthly fee of as little as £10 charged to each establishment for the installation and maintenance of the proprietary technology. Victoria Reed, Better Change Founder, said: “We are
extremely proud to be launching our Gamblewise product as it is not only a product which fi ts into the Better Change portfolio seamlessly, but as an organisation entirely committed to reducing gambling related harm and protecting players, we felt there was a signifi cant gap in the level of player protection offered to retail and land-based players compared to those playing online. We are thrilled to be able to offer our clients an innovative, commercially sympathetic, and effective way to support their existing safer gambling strategies” Andrew Tottenham, Gamblewise Founder, added:
“We are delighted to be partnering with Better Change, an organisation known for its innovation and dynamism. We look forward to working together with Better Change to distribute safer gambling tools throughout the UK industry and overseas, for the benefi t of players and operators.”
Senior Clarion delegation prepares for large-scale return of ICE
The team behind ICE London has continued preparations for the large-scale return of land- based casino industry suppliers to the 2023 show fl oor. A senior delegation has travelled to Las Vegas to discuss industry trends, challenges and opportunities with leading US b2b and consumer gaming brands. The delegation which was led by Clarion Gaming
Managing Director Stuart Hunter met with stakeholders including Light & Wonder, Konami, IGT, Aristocrat, AGC and Everi. The ICE group also received insights on the latest consumer-trends in casino gaming and received guided tours of Resorts World Las Vegas and Palms Casino. The Las Vegas itinerary followed last month’s
Casino Symposium staged in conjunction with the European Casino Association. Held at Les Ambassadeurs Casino in London, it comprised a series of C-Level discussions using the Open Space model, a format that’s driven by participants, resulting in an agenda which refl ects the issues that are important to their businesses. Stuart Hunter said: “First of all I would like to say a huge thanks to all of our partners who took time
out of busy schedules to share their insight on the industry and their plans for the return to ICE London 2023. The Clarion team is heavily invested in the industry and as custodians of the world’s most cosmopolitan b2b gaming event I believe it’s vital that we spend time listening to our customers and stakeholders based throughout the world.” “We discussed a wide range of issues which will
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continue to be explored and expanded at our next ICE Symposium taking place in Las Vegas on Monday 10th October – the opening day of G2E
– and will be led by Ewa Bakun, Clarion Gaming’s Director of Industry Insight and Engagement. Having an open dialogue with all of our customers is a central plank of our customer-fi rst philosophy and we are very much looking forward to listening to and acting on the outcomes from October’s Symposium which will impact both the casino industry and the opportunity that exists in sports wagering.” Hunter added: “In addition we were able to discuss
the return of the land-based sector in February 2023 as well as underline our commitments to help maximise ROI and to ensure that ICE London continues to play a lead role in helping to deliver their business objectives. The insight and feedback that we received during our time in Vegas is already being fed into the 2023 at-show experience. “The Symposium format, adopted from the
Ampersand assembly held previously in Las Vegas, is proving extremely popular as a platform for our stakeholders to help shape and infl uence the show and we will be completing the 2022 Symposium programme with an event dedicated to the online gambling sector which will take place in November at a venue in Europe.”
4 SEPTEMBER 2022
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