ONLINE NEWS
CEGO to bring online casino games to UK
CEGO, operator of online casino brands Spilnu and Lyckost, is continuing its expansion into more regulated markets after being granted a license to operate in Great Britain by the Gambling Commission.
This means CEGO will now be able to offer its premier online casino games in three jurisdictions, as CEGO already operates in Denmark and Sweden.
CEGO will continue with its strategy of providing games ideally suited to recreational players. This has been a key theme of slot game releases this year, including Diamond Express, Golden Pyramid and Safari.
The content can be adapted to make sure it is the perfect fit for the target market in each jurisdiction. With 80% of its content being provided in-house, CEGO takes an organic approach to its offering, and with minimal reliance on third-party software, CEGO can provide the best possible playing experience with bespoke, exciting games.
A majority of Spilnu’s revenue is generated from in-house games, with more than 80% of
GGR accounted for by proprietary content. This has allowed Spilnu to be extremely successful in the Danish market since its launch in 2012. Lyckost has been operating in the Swedish market since 2019 and has benefitted from implementing the same concept and foundation as Spilnu. Allan Auning-Hansen, Chief Executive Officer at CEGO, said: “We are very excited to be able to expand into a new market; especially one as significant in online gaming as Great Britain.
“At CEGO, we have a proven concept and approach to player acquisition and retention. We look forward to taking this experience into the UK market and continuing to provide fun, high-quality gaming to players.”
AretoNet and GiG form partnership to enhance player lifecycle AretoNet, the market leading business
intelligence and marketing automation provider has completed the full integration process with Gaming Innovation Group, meaning their extensive client list now have access to AretoNet’s platform.
This new alliance is the culmination of a successful year for AretoNet and its focus on partnering with the best iGaming platforms. The integration into the GiG Real-time, data platform was developed and delivered quickly, leveraging the AretoNet teams’ extensive technical expertise. It gives GiG’s clients the ability to engage with players across the entire customer journey using key gaming, engagement and campaign data to make accurate decisions and maximising marketing ROI. The latest partnership will see GiG offering AretoNet’s full suite of products supplement the already extensive GiG Data Platform solution, including real-time business intelligence, marketing automation, predictive modelling and campaign execution, providing the capability to launch and trigger real-time, multi-channel marketing campaigns with full end-to-end analysis tracking. Justin Farrugia, Co-founder of AretoNet said: “Offering our products to the very best operators in the iGaming sector is our key strategy and this new integration with Gaming Innovation Group
4 SEPTEMBER 2021 GIO emphasises that ambition.
“Our expert team and their dedication to streamlining what can be an extensive process, means we are able to deliver in double quick time. The benefits of working with our live data streams are there for all to see and we are delighted to now offer this market advantage to all GiG clients”
Martin Collins, Director of Sales and Business Development at GiG, said: “In today’s fast- paced, competitive marketplace being able to offer our clients the tools to help them differentiate themselves from the competition is something we view as an essential part of our service offering. We were immediately impressed by AretoNet and its innovative data capturing and business analysis product offering, which will give our customers a competitive edge, allowing them to make better and more informed business decisions based around their customer journeys and marketing campaigns. This will not only help to benefit their player lifecycle in the short-term with increased player acquisition and retention, but also for years to come with their overall marketing strategy.”
Carter joins
Broadway Gaming as Head of Compliance
Broadway Gaming has appointed Natalie Carter as Head of Compliance, formerly Head of Regulatory Affairs/Safer Gambling and MLRO for One Click Limited. Carter, with expertise in both UK and MGA regulations, has worked within the iGaming industry for the past nine years having previously covered Sportsbook and Casino verticals.
In her new position as Head of Compliance, Carter will manage day-to- day compliance operations to ensure the business complies with international regulatory standards.
A core focus will be continuing to innovate on Broadway’s commitment to Affordability and Safer Gambling and she is looking forward to achieving this in close collaboration with industry peers through the Betting and Gaming Council. Mark Cleary, COO at Broadway Gaming, said: “Natalie’s appointment underlines our commitment to maintaining our position as a leader in compliance and safer gambling and we are delighted to have her on board. She brings a wealth of experience and knowledge to the role which will be invaluable in Broadway’s growth strategy.”
Natalie Carter, Broadway Gaming’s new Head of Compliance, added: “Compliance, Affordability and Safer Gambling are true passions of mine and I cannot wait to steer Broadway’s ongoing mission to drive sustainable player growth. Our ambition is setting the best industry standards and I am hugely grateful for the opportunity. I look forward to this challenging new role as the focus on compliance grows ever more important.”
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