ICE PREVIEW Symplify/Jada Gaming
Symplify will be exhibiting its complete iGaming CRM offering at ICE London on stand N8-110. They will be joined by the recently acquired Jada Gaming.
I
CE is a blue riband event on the iGaming calendar which represents an ideal opportunity for both businesses to share insight, company developments and talk about our
exciting roadmap for the year ahead. At the conclusion of 2021, Symplify
agreed to acquire AI technology specialist Jada Gaming in a �30m deal. This event will be the first time in person that we can demonstrate how the synergies between two tech companies will greatly benefit our partners. Over the years Symplify has quietly gone about establishing several tier one iGaming partnerships, including William Hill, MrGreen, LeoVegas and Betsson. The Jada acquisition adds momentum to Symplify’s ambitions within gaming. Jada’s AI expertise was the catalyst for its
Symplify has seamlessly integrated
Jada Brain, an all-in-one artifi cial intelligence solution to optimise marketing and operations of the iGaming industry. It is a full data, end-to-end platform that utilises AI and Machine Learning. Anyone visiting the stand will see how the solution solves daily business problems which operators and affi liates come up against.
Pronet Gaming
Pronet Gaming has thrown its full weight behind the return to ICE. You can meet the sportsbook and casino platform specialist on stand S5-106.
T
he turnkey solutions provider is back at ExCeL London with a bang, increasing its stand capacity and adding a second level to the high-tech structure. The top deck
will incorporate meeting rooms and a VIP area.
The core focus of Pronet Gaming’s attention at the event will be on products, covering retail and online sportsbook and casino solutions. The enlarged 400m2 stand plays host to the full scope of the company’s offering and includes a dedicated retail area, while experts will be on hand to talk through the managed services solution, Focused. The event comes at a perfect juncture for
Pronet Gaming following its signifi cant growth journey over the past two years. The progressive provider announced that it was signifi cantly ahead of its three-year growth plan after just 18 months, with its solutions proving increasingly popular across global markets, including Africa and LatAm, helping deliver a two-fold rise in turnover.
14 APRIL 2022 Its esports and virtual sports product lines
exceeded all expectations with 300% growth, following successful content integrations and upgrades from fellow providers like Golden Race, UltraPlay and Sportradar. Pronet Gaming signed over 35 new clients over 18 months since it kick-started its plan for the company’s new owners. A cornerstone of his plan of action was the release of a number of industry-fi rst features,
including the Popular Bets & Events widget which automatically displays the operators bets and events that are most popular in a jurisdiction, refreshing every fi ve minutes – an innovation that has seen massive uptake since its release in October. “It is a great feeling to be heading back to ExCeL after a two-year absence,” said Pronet Gaming’s CCO Bobby Longhurst. “We have made such huge strides in terms of growing our business since we were present at the last in-person show, it was a no-brainer to make sure we took out the extra space for 2022 so that we could create an on-stand experience that matches up to those achievements. “We look forward to welcoming attendees to
our stand and can promise that we will be hosting an area that contains a real buzz of activity.”
Jada’s AI capabilities into its software to create a combined area where clients can use AI and ML to manage and optimise all of their omnichannel communication and onsite optimisation. Opening the chapter on real-time propensity marketing, churn prediction, hyper- personalisation and segmentation. Since the turn of the year both businesses have had accelerated growth and signed a number of key partnerships. Symplify is working with several new iGaming operators, including German- facing casino Jackpot50. Playing a vital role in helping start-ups acquire customers and realise their lofty ambitions complements Symplify’s work with more established businesses in the space.
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