Sportradar and Sportsgrid announce exclusive partnership


portradar, the global leader in analyzing and leveraging the power of sports data, and SportsGrid, the leader in original programming for both daily fantasy and sports betting, have announced an exclusive partnership to launch the first free, 24-hour network

dedicated to the sports betting audience. The partnership marries Sportradar’s ad tech, OTT technology and data with SportsGrid’s engaging original programming providing fans with accurate coverage and analysis of stats and odds across professional sports.

“Sportradar is always looking to enhance the fan experience through the use of data and technology,” said Jason Sukhraj, SVP US Advertising and OTT, Sportradar. “Collaborating with the SportsGrid executive team provides us with the platform to mesh our core competencies around betting with their programming talent and address the increasing demand for information and content geared around sports gaming.” The partnership incorporates Sportradar’s release of ad:s, a service that provides bookmakers with a host of marketing solutions aimed at eliminating waste and

streamlining their marketing spend. This new offering will allow bookmakers and brands looking to reach the betting community, a native opportunity to do so through sponsorship of programming as well as targeted ad spends across video & audio inventory.

SportsGrid President Louis M. Maione said: “The integration of Sportradar data and technology into our content is game changing for our free twenty-four-

hour audio and video gambling network. This partnership showcases our combined vision of delivering the true convergence of content, data, and gaming to the millions of sports fans craving this informative and entertaining programming. Joining forces with Sportradar instantly affords SportsGrid with the ability to provide unquestionable best of breed sports wagering programming. Additionally, Sportradar’s delivery of a robust video solution ensures our content is placed where fans want to consume it, stamping our foothold as a market leader in the space.”


ports betting integrity body ESSA has called for New Zealand to introduce a licensing regime for offshore operators alongside its planned point of consumption tax. ESSA secretary general Khalid Ali said it 

ESSA calls for NZ licensing system Betfred avoids ASA punishment over TV ad


point of consumption tax, proposed in a new bill from Deputy Prime Minister Winston Peters, could be enforced without bringing operators onshore by offering licences. Furthermore, he added, the lack of a proper regulatory structure could harm efforts to uphold sporting integrity.

Peters’ bill is part of an effort to revitalise New Zealand’s horse racing industry, with the Minister saying that the sector was “in a state of serious decline”. The point of consumption tax, and fees for using racing and sporting data from New Zealand, are designed to  to replace the New Zealand Racing Board (NZRB) with the Racing Industry Transitional Authority (RITA), a new body  develop a new governance structure for the sector. 

proposed in 2017, ESSA warned that offshore operators would most likely continue to use New Zealand’s racing products and offer betting to consumers without complying with the new controls.

“A market opening, as we are seeing in other parts of the world such as Sweden,  framework,” Ali said.

While the tax rate is yet to be set, a policy paper suggested that a 2% turnover tax  fees could generate up to $1m a month for the horse racing industry. However, the policy paper said there were no plans to introduce a licensing structure as this would “effectively be a formal opening-up of the New Zealand online bookmaking market, which would threaten the NZRB’s statutory monopoly”. Ali said that the insistence on maintaining the NZRB’s statutory monopoly would  to maintain the integrity of sporting events in the country.

66 MAY 2019 CIO

ookmaker Betfred will not face any action over a television ad that attracted a consumer complaint after the UK’s Advertising

Standards Agency (ASA) ruled that it did not breach its guidelines. The advert in question appeared on UK television on January 20, 2019, showing a woman in the bath, a man preparing a meal and a woman exercising, all while playing online bingo via mobile devices.

A single complainant challenged whether the ad was irresponsible as it showed characters gambling while carrying out everyday activities, thus normalising gambling.

In its response, Betfred said the ad did not suggest that people should play bingo excessively or that it should take priority over any other social interaction. The bookmaker also said the ad did not promote high-stakes gambling or present any unrealistic positive or negative emotions, which insinuated harm.

Betfred also said that there was no suggestion the characters spent an excessive amount of time or money gambling, with the individuals instead shown playing bingo as part of their leisure time alongside other activities.

The bookmaker added the characters were not shown as being isolated from family, friends, work or education, adding that the ad promoted the community aspect of bingo by showing chat names for each character and social interaction within the chatroom itself. In its ruling, the ASA said that the ad clearly showed playing bingo in conjunction with doing those tasks, rather than instead of them, and therefore gambling was therefore not shown as taking priority over those tasks or as indispensable to the characters. As a result, the ASA concluded the ad “did not portray, condone or encourage gambling behaviour that was socially irresponsible, or portray gambling as indispensable or as taking priority in life”.

Betfred will not face any further action or punishment over the advert.

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