COVER STORY
opportunity. We have reacted to the AMD news by looking to offer our customers choice across the graphics solutions, all within our current trusted technology platform and overall gaming hardware & software suite. Over 2021 our solutions will offer the choice of AMD and Intel solutions to ensure our customers operate the way that they want. Quixant wants to make sure that our customers focus on creating the best games, rather than hardware life cycles.
The Future
As the situation continuously evolves, and further change is likely on the horizon, everyone is looking to what the future holds. But what if life never fully returns as we knew it? Or more optimistically—what if the world comes out in a better place? Before COVID, rapid advances in technology, innovation to
content delivery and high-performing graphics were pushing the boundaries of what embedded platforms needed to deliver to support game developers. We believe that collaboration is now even more essential to
developing and delivering the best gaming experiences. Our exclusive focus on the gaming sector means our teams are dedicated to serving the needs of gaming manufacturers. We collaborate with suppliers and gaming manufacturers to partner market-led cutting-edge innovation, new gaming capabilities, and best in class hardware and software with in-house expertise, to enable our customers to get to market faster without technology constraints. This close partnership with our customers and suppliers enables Quixant to continuously drive innovation and guides our future product roadmaps to develop solutions that effectively meet the needs of the industry. We believe there are three key considerations to prepare for future success in these turbulent and everchanging times:
(1) Review your technology needs: What will the future needs of your technology suite be in the months and years to come? Do you have the right combination of in-house expertise and suitable platforms to build your content on, combined with game-changing software that drives your performance to the next level? Are there opportunities to outsource elements of your process to identify effi ciencies? (2) Standardisation: There has never been a bigger need for this across the industry. With global demand picking up and further gaming legislation being regulated across markets, standardising your platforms gives you consistency across markets, whilst at the same time simplifying your global supply chain; delivering operational effi ciencies; controlling costs and getting new games to market in record times. (3) Ease of integration and turnkey opportunities: Resource challenges and supply chain issues threaten the timing and delivery of gaming manufacturers’ product development; integration; and go-to-market strategies. Quixant delivers ‘turnkey’ solutions that help expediate the process, coupling the most innovative hardware and software with new and creative commercial models, with an end-to-end cost- effective solution. This means that our partners can concentrate on developing the best game content and player experiences. Whatever your approach to future-proof your business, as we look ahead, it’s clear that there are endless opportunities to
drive innovation in this new world and technology should be the ‘super enabler’ that drives the future of gaming experiences. To explore how Quixant can support you in these challenging times, please get in contact via our website:
www.quixant.com/contact
About the author
Abhinay Bhagavatula is a leader in the gaming technology world, who has 20+ years of product and technology experience. Abhinay joined Quixant in 2019, and as Chief Technology Offi cer guides product development and strategy to meet the needs of the gaming industry. Prior to this, Abhinay has worked in product and commercial leadership roles with top-tier gaming companies such as WMS Gaming, a division of Scientifi c Games, and Aristocrat gaming where he was instrumental in the execution and rollout of new product strategy to global gaming markets.
FEBRUARY 2021 33
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