p12 BKU-SEPT SUPP21 InHouse_bku 06/09/2021 09:50 Page 12
All things bold and beautiful: How to create an attention-grabbing showroom display from InHouse
I
t’s possible to get lost in a muddy procession of grey, brown and black
when viewing new kitchens, whether in a showroom or an exhibition. The customer’s attention is not going to be caught by yet another montage of the same flat colours. At InHouse Inspired Room Design, we like to do things a little differently, and instead, snag the customer’s eye with the unexpected. We believe that through splashes of colour and saturated kitchens, your display will almost certainly stand out from the crowd.
Shout, don’t scream Not every customer will want sunshine yellow cabinets – although some will! Keep both parties interested in your showroom displays by balancing bright splashes of colour with classic neutrals like grey, white and brown. Accent walls, like the example above, are a brilliant method of drawing the customer’s eye. Consider adding colourful splashbacks and wall panels, or even a bold streak under islands or cabinets, to clearly define your display and engage everyone who walks into your showroom. By including colourful accents, you help unleash
your customer’s imagination and make planning a new kitchen an exciting adventure. As retailers it is our duty to ignite the creative dreams of our customers from the moment they arrive – if we won’t begin this process, who will?
Soft and gentle Including calming tones like mint, duck egg blue or pastel pink in your kitchen displays is also a good opportunity to introduce a clean freshness to your showroom. Moving beyond the traditional greys and whites, this palette encourages the use of subtle hints of colour to transform a space.
Customers who are suspicious of colour in the
kitchen might be eased in through softer palettes. There is no better way to make an interior design decision than by seeing real life displays in person. Including a range of bold and more subtle colours allows the customer to grasp how colour can transform the feel of a room, and gauge what’s right for them.
Deep and rich At the other end of the spectrum, deeply saturated displays are immediate attention- grabbers. Cabinets in deep maroons and forest greens offer a colourful twist to those looking for a sophisticated kitchen whilst still including a healthy dose of colour. Over the past year, a growing desire to be in touch with the natural world has led to an increased demand for colour palettes that bring the outside in. Encapsulate your customer’s ideas by pairing nature-inspired colours with wood effect details to create a luxurious and earthy atmosphere – even in the middle of an open exhibition hall. Gone are the days of all-white-everything and
50 shades of grey. So don’t be afraid to be bold and introduce fresh colour schemes into your showroom.
Pique the customer’s curiosity and transport
them to a vibrant new world that is bursting with colour.
u01434 400 070
uinhouseltd.co.uk
12 BKU SEPTEMBER 2021 ANNUAL KITCHEN EDITION
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