p38 BKU-SEPT21 Jones - Hotpoint_bku 04/09/2021 16:52 Page 38
INDUSTRY UPDATE
celebrating its 110 year anniversary, with its Hotpoint Through the Ages campaign. Hotpoint was officially founded in 1911 and the
company’s name originated from the main product in the brand’s offering at the time, the
Hotpoint celebrates its 110 year anniversary M
ajor domestic appliance manufacturer, Hotpoint is
electric iron, which was designed to stay ‘hot at the point’. During the 1920’s and 1930’s, Hotpoint went on to develop its first washing machines and refrigerators. The company experienced significant growth
during the 1970’s and 1980’s, becoming a market leader in a number of appliance categories.
Hotpoint expanded its portfolio during this period to include dishwashers, cookers and built-in appliances. Hotpoint is now the most recognised white goods brand in the UK1, and 92 per cent of its customers state that they would buy from Hotpoint again2. To commemorate 110 years, the company is
taking to social media to launch its Hotpoint Through the Ages campaign. Consumers will be asked to share images and stories of themselves or their family members with their ‘old but well- loved’ Hotpoint appliances, using the dedicated #Hotpoint110Years hashtag. The company will also be showcasing the
history of the brand through the ages, with flashbacks to its retro Hotpoint adverts on social media, as well as releasing a limited-edition version of its logo, which will replace the modern logo on social media.
1Kantar 2020 Brand Health Tracking Report 2Consumer ratings via Reevoo (5692 respondents)
The Hotpoint limited-edition 110 year anniversary logo One of Hotpoint’s latest appliances is the Hotpoint Total No Frost built-in fridge freezer (HTC18 T532 UK)
u03448 224 224
uwww.hotpoint.co.uk
Jones Digital launch The Lockdown Diaries Book - OUT NOW! J
ones Digital, the UK’s fastest growing digital powerhouse is delighted to
announce its formidable video series The Lockdown Diaries, is now available in book form as the nation marks #freedomday up and down the country. Sponsored by MHK Holding UK Ltd, this
special hardback edition captures a moment in time and acknowledges the resilience and creativity the KBB industry has shown during each lockdown and beyond. As Jones Digital elected charity of the year,
SEED | Eating Disorders Support Service, will receive 100% of the book proceeds. Each copy retails for £8.99 plus delivery and is available to buy now via the Jones Digital online shop –
www.thisisjonesdigital.com/product/the- lockdown-diaries-a6-hardback-book/ Founder and Managing Director, Peter Jones
says, “The Lockdown Diaries video series was one of the most disruptive and community- driven initiatives our industry witnessed during lockdown 2.0, with real talk from real people. It quickly became a regular source of hope, positivity and inspiration at what can only be described as the most challenging time for our industry. We knew we had to archive these episodes into some sort of motivational pocket book and I would like to give special thanks to each and every contributor be it guest or
38 BKU SEPTEMBER 2021
sponsor, as without you, none of this would be possible.” Gemma Oaten, Actress, Public Speaker and
Charity Manager of SEED, says “We are so incredibly proud and grateful for the support everyone at Jones Digital has given us, with special thanks to Peter Jones as I know how much this project means to him. We can’t thank everyone enough for their support and love, and we hope that this clever book of inspiration will help to raise even more awareness for SEED. Absolutely amazing!” Peter
Jones created Jones Digital in summer 2020, as a way to champion digital storytelling, social media content, branding and marketing services within the kitchen, bathroom and bedroom industry, builders’ merchants and construction sector.
business, Foyne Jones, Peter created The Lockdown Diaries video series as a way to champion positivity and industry support during the global pandemic. Now available to you in the written word,
Jones Digital hope this hardback pocket-book of inspiration helps guide you to a better, safer and more positive future…
In support of his own life-changing recruitment
u0207 486 1777
uwww.thisisjonesdigital.com
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