p40 BKU-SEPT21 InSinkErator_bku 04/09/2021 16:53 Page 40
INDUSTRY UPDATE
Et Lorem shines as a BLANCO retailer
Et Lorem is an impressive kitchen designer, retailer and installer already catering for developers, designers, architects and homeowners. And BLANCO is delighted to be the exclusive sink and tap specialist for this impressive organisation. Established 12
months ago, the company is already enjoying success way beyond all expectations. A beautiful 4000 sq ft showroom in Reading is underway – so 2022 looks exciting. Jamie Harding, MD explains, “Being independent means we are able to
employ a design-led, personal approach on every project. We always put the client and the desired kitchen functionality first. Our solutions are about what’s right for the client’s vision, with zero compromise. We therefore only work with partners who share these values and those who have the best products. Sustainability and the environment are key too; we do everything we can to limit our environmental impact and emissions.”
Franke improves aftersales service with online product registration
Franke has updated its website with an improved section for customers to register their cooker hoods, Minerva instant boiling water taps, Vital Capsule Filter taps and waste disposal units and benefit from enhanced aftersales support. Customers who register details of their Franke purchase in the product
registration section of
franke.co.uk will validate their warranty and receive regular email reminders relating to the upkeep of their product, such as when to change filter cartridges. The
updated section also includes useful resources relating to Franke's wide range of cooker hoods, Minerva and WDUs such as installation instructions, user manuals, videos and FAQs all in one dedicated area. Customers can also register and receive information about the Vital Capsule Filter tap range which already featured on the site. Each product area includes a link to TrustPilot to encourage customers to review their purchase, providing the Franke team with valuable feedback.
uwww.franke.co.uk 40 BKU SEPTEMBER 2021
InSinkErator® announces Kelly Hoppen endorsement
I
nSinkErator® has secured an exclusive endorsement with renowned interior designer, Kelly Hoppen CBE for its entire
portfolio of specialist kitchen taps and food waste disposers. The EMEA partnership will also see multi-award winning designer, Kelly Hoppen taking on the role as brand ambassador for InSinkErator®. As the inventor, manufacturer and global market leader of food waste
disposers and major player in the specialist kitchen tap market, InSinkErator® has a portfolio of products suitable for all types of kitchens and budgets alongside a strong brand reputation built over the past 80 years. Kelly Hoppen is well-known for her sleek and timeless approach towards interior design, which complements the modern, time-saving, convenient kitchen products offered by InSinkErator®. InSinkErator® trade partners will have access to a range of POS and
marketing materials to highlight this endorsement to their customers, stating that Kelly Hoppen has given the full InSinkErator® portfolio her seal of approval. Kelly Hoppen is a sought after interior design expert with strong
connections in the industry. The endorsement will raise the profile of kitchen sink solutions available from InSinkErator® and increase footfall for its retail partners, especially as consumers have been re-evaluating their homes to ensure they meet a wider range of needs, including enhancing the kitchen to support spending more time at home, a rise in home cooking and being more hygienic.
u01923 297881 uW:
https://insinkerator.emerson.com/en-gb
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