p19 BKU-SEPT21 Morphy Richards_bku 04/09/2021 15:16 Page 19
Hot Off the Press: Morphy Richards Gets Steamy T
he SDA market has experienced strong growth in the last year, with
one notable exception - garment care. Sales of irons have declined and yet, Morphy Richards was the only garment care brand to have shown real value growth year-on-year. BUT….garment care is a sector that is poised
for a comeback and Morphy Richards is ready to take full advantage. So, what does the garment care team have up its sleeve next? Charlie Stafford, Consumer Marketing Manager
for Garment Care Appliances at Morphy Richards, explains the brand’s thinking: “This is a sector which doesn’t tolerate ‘gizmos’ that serve no purpose. True innovation must be consumer
focused, making the user’s life better or easier and saving them time. Our product development team are focused on rigorous testing and continuous development, always trying to solve consumer problems with innovation.” Say hello to Turbosteam. The new additions to the Morphy Richards
Turbosteam collection, feature three of its most powerful steam irons to date. Turbo by name and turbo by nature, the irons in
the collection offer up to 55g of steam output plus an extra steam boost shot of 200g. The Turbosteam, Turbosteam Pro, and Turbosteam Pro with IntelliTemp, feature between 2800w to 3100w power and all models have a heat up time of less than 45 seconds.
All the irons have a Pristine Finish Ceramic
Soleplate which helps them glide effortlessly over all types of fabric and keeps clothes looking like new for longer, with no snags, burns or irritating iron imprints. The Turbosteam Pro model comes with
additional digital controls to change between settings at the touch of a button, while the technology on the Turbosteam Pro with IntelliTemp automatically selects the optimum temperature for all fabrics, meaning there is no need to switch between settings. Want to go from ironing denim to silk in seconds? You can. The iron offers the the ultimate in responsive control. All the new Turbosteam irons come with an
‘auto shut-off’ safety feature as standard and have been rigorously tested in the UK for more than 1,000 hours. In fact, the brand is so confident about the quality and durability of the new appliances that it has launched all three models with a market- leading guarantee of four years. Additional features include a soft touch handle,
EasyStore cable clip and an easy view water window, plus an extra-long 3m cable. Retailers interested in stocking the product should call Gareth Wood on: 0771 4233632
uwww.morphyrichards.co.uk BKU SEPTEMBER 2021 19
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