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INDUSTRY UPDATE


HiB appoints new PR Manager to join marketing team


HiB has extended its in-house marketing department with the new appointment of PR Manager Laura Bennett. With a strong PR and marketing


background at agencies and businesses across the Midlands, Laura joins HiB to lead the PR department with a focus on building the company’s exposure across the trade and consumer media. As part of HiB’s strategy for


growth, Laura will play a vital part in promoting product launches, company news and fundraising updates to the bathroom industry and consumers. Laura will also be supporting the wider team with content marketing and social media support, as the company develops its digital marketing strategy.


Commenting on her appointment, Laura says: “I am thrilled to be joining


HiB at a time when there are so many exciting projects and developments taking place. HiB is known for its strong company culture and vision and I am delighted to be part of such a knowledgeable and creative team. Steve Kaye, Marketing Director at HiB, adds: “Laura has a great deal of experience across digital and print marketing and is already making an impact in the PR department. As we continue to build our relationships with the trade and consumer press and grow our digital marketing strategy, Laura’s role will be vital to promoting our product launches and company news, key to the future success of HiB.”


Two new Junior Designers join Imperial Bathrooms S


pecialists in the design and manufacture of classic and


contemporary British-made bathroom solutions, Imperial Bathrooms, is pleased to expand its leading design team with the appointment of two new Junior Designers. Recent graduates from Derby University, Alex


Freeman and Hannah Hart, joined Imperial Bathrooms in July 2020 to bring a fresh perspective on all areas of corporate and product branding. Alex and Hannah studied BA Product Design, and both graduated with First Class Honours. Alex and Hannah will be responsible for


maintaining the company’s continued range of innovative bathroom designs in which it’s renowned, whilst ensuring the Imperial brand image is commensurate with that of being a brand leader across all future communications. James Stevenson, Joint Managing Director at


Imperial Bathrooms, says, “We’re delighted to welcome two new members to the Imperial design team. By growing our team across all levels, we can expand our design output and offer a more reactive and current service, when required.” “With our 2020 plans for business expansion


well underway, we are keen to grow our UK presence and build on our authentic brand story and premium product portfolio” says James.


Please contact us further product information and design advice from Imperial Bathrooms.


0870 606 1623 www.imperialbathrooms.com


BKU SEPTEMBER 2020 29


Lakes and BMA campaign to get bathroom installers back to work safely


Lakes, one of the UK’s leading manufacturers of showering spaces, has produced two free ‘Safe Working in the Home’ guides – one for bathroom installers and one for homeowners. Lakes produced the two guides to get the bathroom industry working fully again by helping installers and homeowners navigate safely the challenges of fitting bathroom products in the ‘new normal’. Endorsed by the Bathroom Manufacturers Association (BMA), the


two new guides bring together all the latest Government and industry advice in two concise and easy to read leaflets, available as hard copies or downloadable PDFs. The ‘Safe Working in the Home’ guides are available from the Lakes


and BMA websites. Download at www.lakesshoweringspaces.com or at bathroom-association.org


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