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INDUSTRY UPDATE THE TILE ASSOCIATION COLUMN


TTA – Tiles take the spotlight for National Tile Day 2026


The Bathroom Association's Connect Conference 2026, supported by Ideal Bathrooms


T


he Bathroom Association is pleased to announce that Ideal Bathrooms, one of its newest members, will be a


Gold Sponsor of Connect Conference 2026. Taking place on Thursday 8 October at the Grand Hotel, Birmingham,


the annual conference will unite businesses from across the bathroom sector under this year’s theme, ‘Stronger Together’. Ideal Bathrooms has more than 40 years of experience in bathroom


distribution and is one of the UK’s leading bathroom distributors. The company combines an extensive in-stock portfolio with national distribution and specialist support for its trade customers. By joining the Association and supporting its principal annual event, Ideal


Bathrooms will contribute its experience of logistics, product availability, customer service and trade support to the wider industry conversation. Scott Cooper, Managing Director at Ideal Bathrooms, said: “Becoming a member of the Bathroom Association represents an


exciting opportunity for Ideal Bathrooms to engage more closely with businesses from across the sector, and we are delighted to build on that commitment as a Gold Sponsor of Connect Conference 2026. “As a distributor, we see every day how closely connected our industry


is. Manufacturers, distributors, retailers and installers all depend on one another to provide customers with the products, service and confidence they expect. “We are therefore particularly pleased to support a conference built


around the theme ‘Stronger Together’. We look forward to sharing ideas, strengthening existing relationships and developing new partnerships at the event.” Amy Kirk, Marketing and Events Director at the Bathroom Association,


said: “It is fantastic to see Ideal Bathrooms embracing Association membership by becoming a Gold Sponsor of Connect Conference 2026. “Their decision to join the Association and sponsor our conference


demonstrates a genuine desire to contribute, collaborate and help shape the industry’s future. We are delighted to have them involved.” For further information and to book tickets, visit the Bathroom Association’s Connect Conference 2026 website.


▶ info@bathroom-association.org.uk ▶ www.bathroom-association.org.uk


impact. The Tile Association (TTA) wishes to thank everyone who took part. Tile shops throughout the country ordered balloons and bunting from


N


TTA which enabled them to create displays that captured attention and sparked conversation. TTA spread the word even further to encourage local consumers to come into store and support their local retailers. Through a heavyweight regional press and social media campaign, TTA encouraged audiences across the nation to go out to their tile shops and see how tile design can uplift their homes and businesses. This included advertising in more than 665,000 newspapers, plus almost 180,000 impressions and 5,700 clicks achieved across Meta social media with an impressive average click-through rate (CTR) of 3.18%. On social media, manufacturers and distributors also reflected on the


history and heritage of tiles, from commemorating longstanding histories to sharing factory insights. TTA members and the wider public have shown the significant impact that tiling businesses have to their local communities and to the individuals dedicated to the tiling profession. National Tile Day also highlighted the industry’s commitment to training


in order to ensure the future of tiling. From refurbishing training premises to promoting new training webinars, the tiling sector demonstrates that it is investing in its own success and the importance of a skilled workforce. The day was also an opportunity to showcase the massive talent, skill and craftsmanship in the tiling industry, through the achievements of individual tilers. To mark the occasion, TTA hosted its first-ever Race Day at


Leicester Racecourse, bringing together 90 members for a valuable networking opportunity in a relaxed, fun environment. Throughout, companies shone a light on tiles and


the creativity, craftsmanship and trade networks that bring them to life, with a shared appreciation of ceramic tiles for their beauty, versatility and practicality. We look forward to celebrating again next year!


▶ www.tiles.org.uk BKU OCTOBER 2026 39


ational Tile Day on 8th September was celebrated far and wide, in its second year continuing to grow its


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