STATEMENT APPLIANCES Emma Cowley
Rangemaster
Matt Broughton spoke to Emma Cowley, Senior Brand Manager at Rangemaster, about all things Great British Bake Off and beyond!
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026 has been a significant year for Rangemaster, particularly in terms
of putting the brand firmly back in front of consumers. One of the biggest moments has been the
return to on-air TV advertising, with Rangemaster appearing during The Great British Bake Off. “Bake Off has a very British way of celebrating cooking, creativity and bringing people together around food,” explains Emma, “so it felt like a perfect fit for Rangemaster, with our own British heritage stretching back nearly 200 years. “This forms part of a much bigger investment in
the brand this year, building awareness and reminding consumers what makes Rangemaster distinctive, from our British heritage and craftsmanship to the role a range cooker can play at the heart of the kitchen and family life.” Alongside this, it has been an incredibly busy
year for product innovation, giving consumers plenty of new reasons to consider Rangemaster.
Arina and Aura Arina and Aura are two major launches for Rangemaster this year and show two quite different sides of what the brand can offer. Emma explains: “Arina is our premium, design
focused proposition. Its European influenced aesthetic, solid doors, elevated trims and Antique Brass detailing give it a distinctive look, while a broad choice of colours allows it to work as part of the wider kitchen scheme. It also offers serious cooking capability, with induction and dual fuel options, multifunction cooking and our dedicated Flexi Grill. “Aura takes a more contemporary approach,
combining considered styling with effortless everyday cooking. Available in 90cm and 110cm models, it offers generous oven capacity, induction or dual fuel options and colours including Plum and River Bed Green alongside classic neutrals.” Both reflect how appliances are becoming a much more considered part of the overall kitchen
design, rather than something that simply needs to blend into the background.
Q4 and beyond There is a huge amount happening at Rangemaster, with a plethora of new products due to launch over the coming weeks and into 2027. “We cannot reveal too much just yet, but what is particularly exciting is the breadth of what is coming,” says Emma. “We are continuing to invest in range cooking,
with new models designed for different styles, cooking needs and price points, from accessible options for busy family kitchens through to more premium, performance focused appliances. “There is also plenty happening beyond
cooking. We are expanding our sinks and taps portfolio with new designs, finishes and technology that combine practical functionality with much more of a statement in the kitchen. “ It is an exciting time for Rangemaster, with
plenty more to come across the whole kitchen as we move into 2027.
22 BKU OCTOBER 2026
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