INDUSTRY INDUSTRY VIEWS VIEWS Cost of living crisis: Should we shower or bathe?
Allowing for displacement a 120-litre bath requires 3.84 kWh to heat up to 40C, with water costing around 17p. This, plus the cost of heating the water, can vary between 28p (gas) and £1.09 (electric), making the overall cost for a bath between 45p and £1.26. A 10 minute, 38C shower could use up to 150 litres of water, requiring 5.76 kWh of energy to heat. Thermostatic showers can cost £1.48 per week, whereas electric showers averaging 10.5 kWh can cost UK households up to £3.07 a week, giving a cost between 69p and £1.88 per use. The calculations above are approximates and will vary depending on personal preferences. However, with bathing offering additional benefits, such as relaxation and helping warm your body, you can see why we believe every home should have a bath in these austere times!
Comment by David Mosley, Managing Director, Trojan Sustainable Suppliers
"There are small, everyday things you can do to be sustainable in the kitchen - recycle, only boil what you need, reduce your food waste - to name a few. But are consumers aware of the eco credentials of the kitchens they’re standing in; where the flooring has come from, how sustainable the worktops are, if the cabinetry is carbon neutral? This education is fast becoming paramount in many consumer’s renovation journeys, and it’s no longer enough to say that kitchen furniture will stand the test of time - it has to have adhered to that from the moment it was dreamt up, right through to its development, manufacture and being
Comment by Laura Davie-Rush, Marketing UK, Cosentino
transported to their homes. Being able to talk openly about eco credentials will never be a moot point, so it’s vital we are all up to speed on where our products sit in pursuit of a sustainable future.”
It's Good To Talk
Keeping customers informed improves loyalty and retention as customers better understand your strategy and the part they play. A regular newsletter is an ideal way to achieve this, updating retail partners on new products and initiatives, team achievements, industry trends, positive media coverage and more. This is something we have just introduced at CDA – and we are happy to hear from anyone who would like to receive a regular copy. Digital technology means it is easier than ever before to communicate with customers either via email or through social media. A brief mention on LinkedIn or Instagram can spread the word far and wide. Local sites such as Nextdoor and Facebook pages for your area are also useful for passing on information. Likewise, a well-informed blog post covering a subject of topical interest such as energy saving can generate
comment and attract in-market consumers looking for expert advice during the buying process. Involving potential customers in your business helps keeps you front of mind when the time comes to make a purchase.
Comment by Dominic Worsley, Managing Director, CDA
6 BKU OCTOBER 2022
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56
