STATEMENT APPLIANCES


The Future of Range U


nderstanding who our customers are, and what they want, is vitally important, which is why Stoves recently conducted a major survey of range cooker users.


The brand surveyed 1,000 UK consumers who had bought any Range cooker within the last two years to discover what they want from future appliances and the features and functions they value most.


The most highly rated current features were a multifunction oven, the flexibility of having two or more oven cavities and separate grill, plus easy clean functionality.


Comment by Sarah Whitfield Product Manager for Range Cooking, Stoves


When asked what their current appliance could do better, the overwhelming response was for it to be ‘faster’ (52%), with 26% saying they would like it to be bigger with larger cooking cavities. 74% of respondents want Artificial Intelligence or connectivity capability on their next range cooker, with more than a third (37%) saying they would want it to be capable of connecting to their smart phones or home assistants, such as Alexa. The research asked consumers what innovations and functions currently seen on other


appliances, such as phones, laptops and virtual assistants, they would like to see applied to range cookers. The joint top result (26%) was the desire for range cookers to be ‘fully customisable’ with removable door covers and graphics allowing consumers to change the look of their appliance at will. Equally popular was the addition of ‘weight recognition’ - borrowing technology from the laundry sector - to allow the oven cavity to weigh items such as joints of meat and automatically adjust cooking times and temperatures. This was closely followed (22%) by the desire for speech recognition.


Stoves’ report also provided an interesting insight into the Range Cooker customer demographic. Range cooker owners are getting younger, with the highest proportion - 39% - being aged between 25-34. And, although range cookers continue to be popular with those with plenty of disposable income, they are no longer the preserve of the affluent, with Stoves’ research finding that the average combined household income of a range cooker owner is now £35k or less.


Stoves launches new range collection U


K appliance brand, Stoves, today unveiled its latest innovative range cooker collection, Precision Deluxe. All the range cookers in the new premium collection are Made in Britain at Stoves’ Prescot manufacturing facility. The range spans twenty- four products across four fuel options, three different sizes and two colour choices and is packed full of clever features including a new design innovation - Umbra™ glass doors. Umbra glass, taken from the Latin word for shadow, appears black with very little transparency until the oven lights are on, delivering a sleek and seamless aesthetic when the appliance is not in use and clear visibility of the oven contents when in use.


The collection boasts an ultra-modern aesthetic, offering consumers an alternative to the bestselling Stoves Richmond and Sterling collections. Handles and control knobs across all models feature a bold angled cut with machined forms, milled details and spun faces to create a precision engineered look and feel. These are complemented by bold, easy-to-read function icons for ease of use.


The collection includes 90cm, 100cm and 110cm models and the choice of dual fuel, gas, induction and gas-through-glass, which offers the ultimate combination of easy cleaning and accurate controllability. The 90cm models boast a unique 79L capacity Quad Oven with PROFLEX™ cavity splitter, enabling users to convert it into two separate Equiflow™ fan ovens,


26 BKU OCTOBER 2019


giving the option to use the range cooker as three or even four separate ovens.


Other features available on models across the collection include:


• One Piece Pressed Steel Hotplate with Spillage Wells


• Raised Cast Iron PanGlide™ Pan Supports


• 4kW PowerWok™ Burner (5kW PowerWokPlus™ Burner on the gas- through-glass model)


• Cast Iron Griddle and Cast-Iron Wok Cradle


• 5 Zone Induction Hob with Touch Control Power Sliders


• Gas-Through-Glass: Ceramic Glass Hotplate with Gas Burners


• Raised Cast Iron PanGlide™ Pan Supports


• Maxi-Clock™ LED Touch Control Programmer


• Zeus™ Bluetooth® Connected Timer. Zeus is easy to operate via an App that is free to download on Android and IOS and allows the oven timer to be controlled by smartphone or tablet using a Bluetooth connection. Zeus gives home cooks the ability to programme their oven’s timer via ‘Cook Now’ or ‘Cook Later’ options, with the benefit of a ‘Favourites’ feature to memorise the most often used cooking times. Users can quickly and easily adjust the cooking duration via their smartphone and use the app to register their appliance.


All range cookers within the Precision Deluxe collection are available in black or stainless steel and a range of hoods and splashbacks are available to perfectly complement the collection.


0344 248 4149 www.stoves.co.uk


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