JH has introduced VEMA, a luxury premium Italian brassware brand, to its Bathrooms to Love Collection. Exclusive to PJH in the UK and widely known in Europe, VEMA is an Italian designed and manufactured brassware range, which complements PJH’s latest brassware offering, sitting at the higher end of its taps and mixer showers category. VEMA is designer-inspired, beautifully finished and made to a high specification utilising premium ceramic disc cartridges for super smooth, consistent operation and long-lasting performance. The selection of mixer taps, shower valves, thermostatic bar showers and Mix & Match


PJH adds premium Italian brassware brand to Collection P


shower accessories includes five distinct families of coordinating brassware, named; Tiber (solid stainless steel); Tamesis, Plavis and Timea (all with chrome finish); and Timea Matt Black. Commented Rob Brooks, Product Manager, PJH: “Introducing the new VEMA premium brassware brand to our Bathrooms to Love portfolio, broadens even further the reach and appeal of the collection. Not only does it meet the high end of our ‘good, better, best’ product proposition that PJH strives for in all our bathroom categories, but it presents a luxurious new Italian designer brassware range to our retail partners at a very competitive price point. This will help our customers maximise brassware sales by offering the consumer a comprehensive choice of taps and showers suitable for many bathroom installations, styles and budgets.”


The elegant Italian design flair is evident throughout all the product ranges in the VEMA collection. From the contemporary tubular shape of the stainless steel TIBER range to the gentle curved corners of the chrome PLAVIS range and the effortless style of the TIMEA MATT BLACK range, PJH’s VEMA collection is unmistakably luxurious.


The high specification, quality-made brand comes with a 10-year Guarantee, features in the Autumn/Winter Bathrooms to Love brochure and is supported with display deals, VEMA branded showroom plaques, tap stands and POS material.


0800 8 77 88 99 www.partners.pjh.uk www.bathroomstolove.uk


24 BKU OCTOBER 2019


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