investing in a breadth of national and regional marketing activity this summer to raise awareness of its offer and to support its retail network. The luxury Swiss brand will collaborate with
seven of the UK’s leading interior experts and influencers, as part of its summer long campaign to inspire homeowners by sharing design inspiration and interior trends. The partnerships will aim to showcase the
versatility of the Geberit portfolio, whatever style or space you have. This latest announcement comes off the back of
Geberit’s sponsorship of The Great Indoors Podcast, a celebration of all things interiors and everything you need to know about making house home.
The Great Indoors Podcast, fronted by interior
heavyweights, TV presenter Sophie Robinson and best-selling author and journalist Kate Watson- Smyth, sees Kate and Sophie discuss, debate and guide listeners through the top interior trends and hot topics.
This summer’s collaborations will coincide with
the launch of the brand’s new campaign Inspiring Bathrooms, Designed for Life’, focused on combining practicality and beauty in bathroom design.
Holly Aspinall, consumer marketing manager at Geberit, said: “We are delighted to be embarking
on a series of high-profile collaborations with some of the UK’s most exciting creators this summer. “The partnerships will hopefully inspire consumers, showcasing practically how you can combine sleek aesthetics and modern design with technology to suit the space and personality of your bathroom. “It’s key that throughout this challenging time
we continue to do everything we can to support our retailer network, by investing in tools that raise awareness of great bathroom design, particularly to our audience who are at the couch planning stage.
“With thousands of listeners having already downloaded our sponsored podcast, the Great Indoors, it’s evident there is a massive interest in all things interior design at this time. “We will be teaming up with our influencer
partners to illustrate how homeowners really can create the bathroom of their dreams,” she added.
Geberit Inspiring Bathrooms, Designed for Life P
remium bathroom manufacturer Geberit has announced it will be
www.geberit.co.uk
22 BKU MAY 2020
Photo by Stuart Rowen
Photo by Stuart Rowen
Photo by Alun Callender Photography
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