COLOUR REVOLUTION


A subtle shade of colour in the bathroom F


or a long time, the focus for sanitaryware in the bathroom has


been starkly white, but things are changing. While we remain a long way from the avocado greens, electric blues and candy pinks of the 1980s, wall-to-wall white and chrome bathrooms are also seeing a change-up, with a return to colour. Soft pastels and muted shades are increasingly being seen on sanitaryware, particularly at the premium end of the market, perhaps taking its inspiration from hotel design. Less clinical than an all-white bathroom, these


Comment by Ben Bryden Sales and Marketing Director, RAK Ceramics


pops of colour can be scaled up or down to meet the tastes of the customer. It is not necessary, for example, to choose an entire suite of sanitaryware in a single colourway; a washbasin bowl in cappuccino can add colour and visual interest to a bathroom while being enhanced by more traditional white pieces elsewhere. This idea works particularly well in smaller spaces, such as ensuites and offers retailers an opportunity to tap


into this trend with customers who may be working to a specific budget. Coloured sanitaryware also works in harmony


with brassware finishes other than chrome, giving designers greater choice and creative freedom in what it is after all a very personal space. Colour doesn’t need to mean bold and bright and in this instance the trend takes a far subtler approach, with nature-inspired tones that serve to add character while creating a relaxed and tranquil vibe. Consumers can then be encouraged to express their personality through their choice of materials and finishes to complete the look. This is a trend that has many benefits for the


retailer too of course, paving the way for the creation of stand-out displays and giving independents a golden opportunity to offer something different from the multiples are the lower end of the market. For retailers and consumers alike, colour in the


bathroom is now stylish, refined and sophisticated and as such, likely to be here to stay.


Living life through colour with RAK-Feeling R


AK Ceramics becomes the first manufacturer in the UK to launch


colour into its portfolio with intent, with the introduction of RAK-Feeling. In a world that has long been dominated by


white sanitaryware, RAK-Feeling is a complete collection of shower trays, enclosures and valves, washbasins, brassware, WCs and bidet, made with innovative materials and available in a range of colours to give consumers the freedom to express themselves by adding flair and personality to their bathroom.


Imagine your ideal bathroom where quality and harmony merge with functionality to give you the utmost comfort and then imagine it in colour. RAK-Feeling is the complete collection of shower trays and washbasins, water closets and bidet, made with innovative materials and co-ordinated colours to perfect your moments of relaxation in a total look ambiance. Alongside Matt White, the range is also


available in Matt Greige, Matt Cappuccino, Matt Grey and Matt Black, RAK-Feeling is where quality and harmony merge with functionality to


create a bathroom of the utmost comfort, in colour.


RAK-Feeling countertop wash basins with slim


edges will enhance any modern bathroom and are finished with an exclusive matt glaze, matching exactly with RAK-Feeling shower trays. Designed to create a spa-like finish with elegant and contemporary lines the flush-to-the-floor shower trays are made of RAKSOLID, a durable material composed of a mixture of natural minerals and resins, with an anti-slip smooth finish. The perfectly colour matched WCs and bidet


and beautiful brassware offer the perfect final touch for a total look bathroom where harmony accompanies those all-important moments of relaxation.


01730 237850 www.rakceramics.com/uk


14 BKU MAY 2020


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