INNOVATION & DESIGN
ranked as the number one priority consumers have for their homes in 2022 and that recycling, water efficiency and reduced food waste are at the top of the list of sustainability goals1. Environmental issues, such as food waste and
Current and future trends A
ccording to research conducted by Trend-Monitor, sustainability is
Comment by Anne Kaarlela
Marketing Communications and Customer Service Manager, Europe
single-use plastic waste, are increasingly featured in the media to encourage consumers to make positive lifestyle changes that benefit the world we live in. Research into the topic of sustainability found that 63 per cent of consumers feel empowered to make a difference to the world around them through their behaviours and decisions2. Furthermore, a study revealed that when it came to setting resolutions for the new year, 22 per cent of consumers wanted to reduce their food waste, 21 per cent wished to recycle more, and 15 per cent were keen to decrease their carbon footprint3. In May 2021, the government announced that
by 2023, every UK household will receive separate weekly food waste collections4. However, having a separate food waste collection
can mean smelly food waste accumulates in the kitchen. When designing your customer’s kitchen, why not specify an InSinkErator® food waste disposer? It allows food waste to be disposed of instantly, eliminating the need to use an unhygienic food waste caddy, especially where home composting is not possible. Not only does this offer an alternative to
traditional disposal methods, but by reducing food waste to landfill sites, it also helps to reduce greenhouse gases and the household’s carbon footprint. In addition, and where there is an anaerobic digester, within the sewerage system, the nutrients from the food waste can be recovered and turned into biogas and fertiliser, to complete the circular economy.
1 The Top Ten Priorities for our Homes in 2022 - Trend Monitor, January 2022
2 Kantar - GB TGI November 2021 3
https://www.about.sainsburys.co.uk/news/latest-
news/2022/20-01-2022-brits-bin-billions-of-fruit-and-veg- each-year
4
https://www.gov.uk/government/news/new-plans-unveiled- to-boost-recycling
InSinkErator® Evolution 250 food waste disposer T
he InSinkErator® Evolution 250 food waste disposer is a must have eco-
appliance for the home. Cooking from scratch becomes instantly more hygienic, when an Evolution 250 is installed, as inedible food scraps can be disposed of within seconds. Despite everyone’s best efforts, a small
proportion of food waste is inevitable and consumers are faced with the difficulty of properly disposing of vegetable peelings, egg shells and inedible food waste. The InSinkErator® Evolution 250 food waste disposer is a modern
and discreet asset, providing households with a simple and effective way to dispose of food waste in a convenient, safe and hygienic manner. According to InSinkErator® brand ambassador,
Kelly Hoppen CBE, “The kitchen is such an important space in the home and the atmosphere should not be spoiled by stale and gone-off food odours. Suiting a multitude of styles, as its perfectly hidden away under the sink, a food waste disposer is the perfect companion in the kitchen, very easy to use, grinding up peelings and inedible food waste in seconds.”
Kelly Hoppen CBE has endorsed the entire InSinkErator® portfolio of food waste disposers and specialist kitchen taps
InSinkErator® is an active campaigner in
encouraging the prevention of avoidable food waste and the disposal of unavoidable food waste sustainably, advising consumers to compost wherever possible. Where this option is not possible, however, an InSinkErator® food waste disposer is the ideal alternative for diverting food waste from ending up in landfill.
u01923 297880
uwww.insinkerator.co.uk
An InSinkErator® food waste disposer is a must-have eco-appliance for the kitchen
50 BKU JULY 2022
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