Egger’s new online visualiser showcases
countless worktop combinations Helping customers to get the maximum benefit
L
aminate and wood panel manufacturer, EGGER, has launched an online visualiser to help kitchen manufacturers and retailers explore the potential of what is now Europe’s largest range of coordinating worktops and décor panels.
With the launch of the 2017 EGGER Decorative Collection, there are 6,460 possible combinations of worktops and frontals and EGGER is keen for customers to get the maximum benefit from what is available.
“The new EGGER worktops visualiser is free to use, and allows customers to create their dream kitchen in minutes. It enables users to view countless combinations of worktops, splashbacks and upstands and explore how they work with doors, shelving and drawer fronts.
“As the decors are instantly applied to room sets, it’s a quick and easy way for you to create the type of look you want,” said Elliott Fairlie, EGGER UK’s head of décor development. After navigating to
www.egger.com/worktopsvisualiser, users can select from a range of room sets. Clicking on various elements brings up a chart of available decors that can also be viewed full size.
Dropped into place
Once the main elements of the new design have been selected, plinths and flooring can be dropped
into place – and more than 2,700 colours of paint help to bring the ‘virtual room’ to life. “The worktops visualiser even has a ‘compare’ feature that allows you to set two different decor combinations side by side with a slider allowing you to move seamlessly between the two and decide which you prefer.
“This feature will instantly speed up the process of deciding which decors are your favourites and which decors just don’t work together. Once the room set is complete, you can save or print the design you have created or share with colleagues or customers via email for their comments,” continued Elliot Fairlie.
EGGER’s newly-launched decorative collection for the UK and Ireland furniture manufacturing sector is not just its biggest-ever, but also showcases the company’s unique ability to match its MFC, MDF, melamine and complementary products. Central to the new décor collection is a range of ever-more-realistic, deep-textured surface decors for furniture makers. This innovative approach is also demonstrated in its worktop range – where it was the first wood-based panel manufacturer to offer synchronised pore worktops.
Continued innovation in worktops has had a major impact on the KBB industry – by combining the natural look and feel of solid wood with all the durability, care and maintenance benefits of laminate.
Authentic rustic appearance
EGGER woodgrain worktops have an authentic rustic appearance with a level of depth not usually associated with laminate products. Knots and cracks – traditionally considered an imperfection or fault – are now seen as a desirable design feature. Buyers looking for a worktop that mirrors the clean lines of granite, stone or industrial ceramic, can opt for a square-edge worktop that provides that stylish, sleek look – in 25mm or 38mm thicknesses. “The role of the kitchen is changing, with home owners increasingly looking for open plan spaces that are coordinated to create the right look and feel for multifunctional living,” concluded Elliott Fairlie. “Creating that coordinated look requires materials that either match or complement the worktop. “And because we also supply the materials that are made into splashbacks, doors, carcasses, shelving, end panels, upstands and plinths, the resources exist to bring it all together from a single supplier.”
New online visualiser showcases countless worktop combinations
• EGGER UK has launched an online visualiser to help kitchen manufacturers and retailers.
• There are now 6,460 possible combinations of worktops and frontals.
• After navigating to
www.egger.com/worktopsvisualiser, users can select from a range of room sets.
• Central to the new décor collection is a range of ever-more-realistic, deep-textured surface decors.
+44 1434 602191
www.egger.com
BKU JULY 2017 37
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