Worksurfaces & Splashbacks
Navigating the Social Channels M
ost companies in our industry today will either have, thought about having, or know they really should start thinking about a digital marketing strategy. The
communication channel between brand and potential customer has never been so immediate and can provide a host of opportunities. The question is how to utilise the various platforms and functionality to get your message across.
Comment by Tom Griffin Marketing Coordinator, Karonia
KBB manufacturers are seeking to strike a balance between B2B and B2C as they communicate with retailers and consumers simultaneously. So, a successful strategy may include the use of a professionals’ site such as Linkedin for the B2B aspect and a more universal platform like Twitter to connect with consumers. On the other hand, KBB retailers can be singularly focussed, communicating their message directly to their potential customers online. The availability of standard template websites has helped a large number of retailers to acquire an online presence with a professional sheen, but it is in the social media world where their character can distinguish them. The adage “people buy from people” is no less true in the digital world and the
injection of personality really brings a company’s profile page to life.
The challenge that the social media channel does present for manufacturers and retailers alike is trying to stand out from the memes and the viral videos that flood the average person’s social timeline on a daily basis. With the advent of the home renovation site Houzz, social media platforms are becoming ever more specialised which should serve to concentrate the audience. No doubt as the future unfolds this trend will continue and we may see KBB-book, Twitchen or Snapbath.
For more information, please call 0845 6580 333 or visit
www.karonia.com
Product Support the Karonia Way E
ver since the launch of MISTRAL in 2010, Karonia’s free of charge product demonstrations have been a key part of MISTRAL’s success and their popularity continues with great feedback from all those that attend. Covering all topics from purchase through to aftercare, including tips to create MISTRAL’s seamless and inconspicuous joints; each session contains everything a retailer and installer needs to get started with MISTRAL. As well as being a platform for us to inform those who attend, demonstrations have evolved into more of a forum with audience participation an integral feature. The events have also become an opportunity for existing MISTRAL partners to come and learn more about new products such as our ORELLO solid surface sinks and share their experiences along with photos of their latest installations.
Led by Product Support Manager Dave Boden, the product training sessions are arranged in partnership with MISTRAL’s five distributors: Co Tops; MAK Distribution; NESP; Plasman Laminate Products and IJK Timber (Ireland).
In addition to our product demonstrations and day-to-day product support, we also have
Karoniastore.com for the supply of specifically developed router cutters, tooling, ORELLO solid surface sinks and after care products. It is the ideal resource for MISTRAL installers and consumers alike.
0845 6580 333
www.karonia.com
32 BKU JULY 2017
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