INDUSTRY VIEWS INDUSTRY
2023 introduces the collaborative revolution
For many years, installers and by extension suppliers have been the oracle of good taste in bathrooms across the UK. Of course, the customer is always right, but the relationship each individual has with their bathroom space has been dictated by the industry for a long time now. However, what we
have seen over the past few years, particularly in 2022, is a greater informed customer than ever before. Thanks to social media platforms such as Pinterest and TikTok, trends are being shared and picked up upon at a greater speed, with the individual then tailoring their wish list to suit their taste. For installers and
Comment by Mike Gahir, Managing Director, Lakes
suppliers, this is leading to a collaborative revolution, with the potential for more clarity than ever before to work with and in turn, plenty of happy customers. It’s time to embrace this sea change and think outside of the box in 2023.
Heating...a vital part of the package
Heating in the bathroom and kitchen are vital components for comfort and to help sell properties – independent research has shown its these two rooms that ‘sell’ residential properties. And in this day and age, a designer or decorative radiator can be a focal point in the room rather than simply a functional heating appliance to provide warmth. The advent of vertical radiators has meant the ability to use a radiator in a room where wall space may at a premium and the vast range of designs and visual impacts created can be a talking point rather than just a necessity in the room. Many specialist bathroom and kitchen radiators now come with towel rails to provide the towel drying facilities required in both rooms and make the radiators part of the décor. Size the radiators correctly so the radiator provides comfort heating as well as an attractive addition to the room.
Comment by Chris Harvey Head of Marketing UK and Ireland, Stelrad Radiators
How to tackle the UK food waste issue
UK households are losing £4.3 billion on average per year on food waste, according to our recent research. The results highlight there is a fundamental lack of consumer and industry awareness around the topic, with developments needed around supermarket food labelling and governmental support. As an industry, we must identify where we can collectively do more. Nearly half (42%) of those surveyed believe supermarkets should be providing more information on
how to avoid food waste with clearer labelling; when we talk about labelling here, we are referring to: ‘sell by’ vs ‘best before’. Additionally, 69% believe the responsibility lies with the Government or local councils to provide clearer information on waste prevention. In reality, it needs to be a dual approach with more accountability from all. We must bring this issue to the forefront. Not only because of the obvious environmental impact of
this waste, as large volumes of wasted food ends up in landfill and resources required to produce uneaten food have a substantial carbon footprint, but the financial implications of food waste are significant and cannot be ignored in this climate.
Comment by Matt Jinks, National Sales Manager, Liebherr
VIEWS
BKU JANUARY 2023
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