INDUSTRY UPDATE
Unified Water Label welcomes PHG
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HG is the latest company to register with the Unified Water Label Association.
One of the UK’s leading Plumbing & Heating buying groups with 15
members across 289 branches and showrooms. PHG’s own brand INSTINCT products will be added onto the UWLA database. John Dicken, Commercial Director at PHG said, “We are delighted to
be supporting the Unified Water Label by becoming a registered company. The need to use water wisely has never been more important and by registering our INSTINCT brand with the Unified Water Label, we can play our part and encourage others to come on board.” “With PHG members collectively turning over £500 million we have a
real opportunity to influence other brands and build more support for the label.” “We will be featuring the need to consider water efficiency and how the
Unified Water Label can help in our next brochure and plan to introduce the use of the Unified Water Label as part of our tender process in the future.” Unified Water Label Association MD Yvonne Orgill said, “We are
pleased to welcome PHG and the INSTINCT brand to the UWLA.” “Their commitment to focus on aiding customers to promote reducing
water and energy waste, especially with escalating energy costs, will contribute to our efforts and ensure that by working together, we can influence behaviour and make a real difference.”
End of year message from environmental entrepreneur Ben Keene Environmental entrepreneur Ben Keene has called on manufacturers and others in the bathroom industry to get behind the Unified Water Label and take the opportunity of a growing awareness of the need to consume less. In a video recorded as part of a review of what the UWLA has achieved over the last 12 months Ben noted that the UWLA has made brilliant progress in educating and inspiring. He said that the products and the technology are available but more education is needed. He urged everyone to take up the challenge and give consumers the knowledge they need to help them make informed choices.
uwww.uwla.eu 38 BKU JANUARY 2023
Triton survey reveals change in consumer showering habits due to cost-of-living crisis
money, new research from Triton has revealed an opportunity for installers to provide insight into the economic benefits of electric showers. The shower manufacturer’s latest survey of 2,000 consumers found that
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amidst the current economic climate, 53 per cent of shower users have made changes to the way they bathe in a bid to save money and reduce household bills. Most noticeably, a third of consumers admitted they would consider
switching to a more efficient shower type, but 69 per cent said they don’t know enough about the category to commit. The results suggest there is work to be done when it comes to raising awareness of the benefits of electric showers amongst homeowners. Ashley Cooper, Marketing Director at Triton Showers, said: “It’s not a
surprise to see that there has been a marked change in peoples’ routines due to the current cost-of-living crisis. We are all doing things differently to help keep costs down and our home habits have become a big part of that – particularly when it comes to our water and energy usage. “Electric showers provide a significant opportunity for consumers to
save energy, water and money, thanks to their efficient operation. An electric unit can save up to 52,000 litres of water and knock up to £208 off a 3-person household’s bills when compared to alternatives like mixers and baths – all while providing hot water on demand. To showcase to customers just how much they could save by switching to electric, installers can introduce them to our water and energy saving calculator, available on the Triton website.” For more about Triton’s latest range of electric showers, please visit
the website. You can also access Triton’s Energy and Water Saving Calculator by
visiting:
https://www.tritonshowers.co.uk/calculator/savings uwww.tritonshowers.co.uk
s the cost-of-living crisis leads to more homeowners seeking home improvement solutions that can save
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