Ideal Standard goes ‘Singular™’ with unique proposition S


ingular™ is a new approach to specification from Ideal Standard,


bringing together the company’s deep product knowledge, sector expertise and design services to enable customers to easily choose from thousands of products to create the right solution for their space. A simple, flexible process, Singular means


customers only need a single supplier and one dedicated point of contact but will still have access to unlimited inspirational bathroom solutions from a complete range of product categories, including brassware, ceramics, furniture, bathing, showering and accessories. Singular was specifically developed to streamline


bathroom design and simplify the selection process, while still inspiring creativity. It enables customers – from architects and designers to retailers, tradespeople and end users – to create tailored, holistic bathroom designs whether it is for hotels, offices, public spaces, healthcare facilities or homes. Singular is built on a thorough understanding of


customer and sector needs, and showcases the company’s breadth of range, innovative product design and high-performance technologies, all of which combine to create solutions that make life easier for everyone. Whatever the bathroom type, design style or specific sector requirements, Singular offers everything to bring these concepts to life and to easily adjust them for a tailored result. Whether customers are looking to create a shower room in the trend colour silk black, an


16 BKU JANUARY 2023


elegant master bathroom using the timeless Linda- X collection, or a stand-out washroom centred around the iconic Tipo-Z washbasin, they can be confident that all products within the proposed solutions work together seamlessly, not just in terms of design but also performance. Roberto Palomba, chief design officer at Ideal


Standard, said: “To me, Singular represents a toolkit, one which every designer can use to find components for the perfect bathroom. It allows


you to combine products, adapted across different models, finishes and sizes, to result in multiple solutions that all have their own identity. Singular is Ideal Standard’s definition of creativity, giving people choice in a way that simplifies the entire process.” Jan Peter Tewes, joint CEO, added: “Whether


it’s a small project or 100 bathrooms, our practical advice, bespoke design service and highly experienced team ensures we can support every project, creating harmony with the visual continuity of our product ranges. This gives our customers the opportunity to explore unlimited solutions from our wide product portfolio – all with an eas selection process that’s completely joined up. It’s not only a faster and easier way to make decisions, but a more efficient way for customers to get the solution they need on time and on budget.” Ideal Standard Singular represents an evolution


of the company’s mission to combine design and innovation to make life better for its customers. Underpinning the brand going forward, Singular will be showcased in a variety of inspirational materials, including the new Singular Sector Books series, which support customers in streamlining the specification process.


uwww.idealstandard.co.uk


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