HPP turns to in-house production to embellish stock door range A
kitchen door collection currently being imported from Europe has
been extended by a new range manufactured in-house by Hill’s Panel Products (HPP), the Oldham-based board, doors and fittings distributors and suppliers. The doors are part of HPP’s Avanti off-the-shelf
collection. Named Juno, they are a range of so- called skinny shakers – a modern twist on the traditional Shaker-style door but with thinner stiles – that will sit alongside the existing Avanti range. Dan Mounsey, HPP’s Marketing and Business
Development Director, says: “We’ve had Brexit, the pandemic and now the state of the economy, which makes the exchange rate between sterling and the Euro unfavourable. Add in logistics, the cost of fuel, lead times, and the availability of materials; bringing in doors from the continent ticks a lot of the wrong boxes. “Taking into the account those pressures; we’ve
decided to manufacture in-house.” Based on HPP’s Mercia door in the Aspire
made-to-measure range, Juno features a 60mm slim profile and are available in a choice of four super matt décors; dust grey, black, indigo blue and highland green – all on-trend colours and all available for next-day delivery nationwide. Each range is available in approximately 60
SKUs, including doors, drawer fronts, end panels, cornices, plinths and filler panels in a wide variety of sizes, and all available to order online. Dan adds: “Because we’re manufacturing in-
house, there is also a made-to-measure option as well, which will make this range unique. “So, for example, customers could order 90 per cent of what they need off the shelf and then have
the rest made-to-measure. Overall, it creates great versatility.” As with the other doors in the Avanti range,
Juno come undrilled as standard, but a bespoke hinge hole drilling service is available with a one-day lead time. HPP first introduced its Avanti stock door
collection to great customer acclaim in 2011 and has seen it evolve over the years to keep pace with changing trends and fashions. The current range consists of:
• Alto: another modern interpretation of the classic Shaker-style door.
• Legno: which comes with an integrated J-Pull handle and horizontal grained door style.
• Opus: available in matt white or a range of high gloss finishes with an integrated J-Pull handle.
• Quadro: a classic Shaker-style door with grained painted effect décors.
HPP Sales Manager Chris Essex says: “This will
continue the growth for the Avanti range, which has been a great success since we launched it in 2011. It makes a significant contribution to the business and always has done.
uwww.hpponline.co.uk “Juno is going to do really well because it is very
much on trend with the demand for matt colours and the slim shaker-style. In a stock door range, you want to have something for everyone, but that can’t always be so, which is why we have the made-to-measure facility, but this new door is taking the range where it needs to go to keep the Avanti success on track.”
12 BKU JANUARY 2023
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