eading bathroom brand Tavistock announced exciting new extensions to its furniture collections for 2025, reinforcing its commitment to innovation and design excellence. These updates contribute to Tavistock’s continued drive for Product Vitality, a key strategy that has propelled its Product Vitality Index from 32% in 2024 to an impressive 50% in 2025-an industry-leading figure. This index reflects the percentage of sales derived from new or improved products, demonstrating Tavistock’s ongoing efforts to provide fresh, trend-responsive solutions for consumers. Among the latest developments are enhancements to the Cadence, Lansdown, and fitted furniture ranges.
L Cadence Furniture
The Cadence collection, a Tavistock bestseller, has been enhanced with three new finishes: Danish oak, matt laurel green, and matt flax. These striking
Tavistock: Fresh New Additions Driving Product Vitality in 2025 Why is product vitality important to retailers?
additions increase the range’s versatility, offering consumers more opportunities to personalise their bathrooms. In addition to the new finishes, Cadence allows for further customisation with open shelving, fluted fascia options, and multiple handle choices, ensuring it can adapt to a wide variety of tastes and interiors.
Lansdown Furniture
Recognising the growing popularity of black bathroom furniture, demonstrated by over 18,000 monthly Google searches- Tavistock has introduced a black finish to its iconic Lansdown range. This bold update delivers a sophisticated option that blends traditional craftsmanship with a contemporary edge, ideal for homeowners seeking both style and substance.
New Fitted Furniture
With the rise of green bathroom interiors as a dominant trend, Tavistock has expanded its Legacy and Calm fitted furniture collections to
include a viridian green colourway. This vibrant yet enduring shade responds to consumer demand for nature-inspired interiors, offering a fresh alternative that retains long-term appeal.
Product vitality is crucial for bathroom retailers as it ensures a constantly refreshed product offering that aligns with evolving design trends and customer preferences, driving sales growth, enhancing competitiveness, and maintaining customer engagement in a dynamic market.
Driving Innovation in 2025
“Our focus on extending and refining our product ranges reflects our mission to lead the market in product innovation and customer-centric design. These latest updates demonstrate our ability to stay ahead of industry trends while maintaining the timeless quality that defines our collections. With an industry-leading Product Vitality Index and an ever-expanding portfolio, we’re proud to set the standard for premium, trend-driven bathroom furniture solutions.”
For more information on our new collections please scan below.
26 BKU FEBRUARY 2025
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