p06-p07 BKU-DEC21 Industry Views x 8_bku 03/12/2021 10:55 Page 6
INDUSTRY VIEWS
INDUSTRY VIEWS
High performance taps play important role in the home
“The need for 24/7 convenience that empowers both home and lifestyle is inspiring new levels of design in the kitchen, utility room and hybrid wash zones like the home bar and boot room. Accordingly, end users young and old have become part of the now generation where time is of the essence and well-considered functionality that improves health and wellbeing is top priority. This has led to a rise in high performance kitchen taps, which add value and maintain their design integrity without compromising on style or user safety. Naturally, the trend for steaming hot water and filtered water on tap is set to reach new heights in 2022, with 3 IN 1 and 4 IN 1 taps becoming a staple of the traditional and contemporary kitchen whilst helping us all save energy, reduce our use of plastic bottles and lead healthier lives.”
Comment by Leanne Adamson, Marketing Manager, Abode
An explosion of colour, texture and style for 2022
History tells us that after periods of great depression there is great innovation, and I think after the challenges of the last two years the world is ready to reinvent itself with a confidence and passion never seen before. 2022 is going to see an explosion of colour, texture and style that will defy convention. Colour trends always deliver with impact
Comment by Richard Shore, Head of Design, Utopia Bathrooms
and in 2022 they will not be holding back! Sumptuous greens with endless depth and subtlety, calming pinks, cutting corals and earthy terracottas giving warmth and the occasional attitude. Add a spectrum of blue, graduating from uplifting aqua marines to imperial teals, colours that are individually confident and exhilarating when brought together. 2022
colours will also have the firepower to challenge and make a statement. Look out too for the sophisticated look of unicolor interiors where incorporating
products, accessories and furniture into the same colour scheme gives a sense of consideration and balance.
Great Company Culture Sets the Foundations
The last 20 months has been unprecedented and has tested even the most experienced management team. It has challenged our thinking and has undoubtedly made us more strategic in our approach. The circumstances have emphasised the need to create an even more dynamic and flexible environment, to counteract unforeseen challenges. This can only be achieved through a positive and well-established culture. People run businesses and it’s those people who create the necessary infrastructure to service customer’s needs. Our culture within The Uform Group is deep rooted in every aspect of the organisation. It has been a tough period
which has proved our resilience as a team and strengthened our relationships. Thanks to our people, we are well positioned to grow into 2022 and beyond!
Comment by Simon Oliphant, Group Managing Director, Uform
Indesit Highlights Emotional Strain Of Household Chores
Indesit conducted a study to dig deeper into the subject of gender roles in relation to tackling the household chores. Despite 74 per cent believing traditional gendered roles to be totally outdated, six in 10 Brits admit that they and their partner still have ‘set’ chores, with women feeling they take on the main share1. Indesit also found that there is an even greater discrepancy with the hidden ‘emotional labour’ associated with
household tasks, which includes the planning, thinking about, preparing, anticipating, and keeping track of what needs to be done. 49 per cent of women report spending more time thinking about chores, whereas men are more likely to carry out a task if it visibly needs doing1. For families with busy lives, it’s important that appliances are reliable, easy-to-use and boast time-saving functions.
Comment by Charmaine Warner, Brand Manager, Indesit
User-friendly appliances are increasingly popular as they allow all members of the family to get great results with minimal effort, sharing the chores and the ‘mental load’.
1 Research was conducted by OnePoll surveying 2,000 adults.
6 BKU DECEMBER 2021
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