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Industry Update


BA Components Make Key Appointment


Following the recent investment and partnership with H2 Equity Partners, that is set to make BA Components the largest manufacturer of kitchen, bedroom, bathroom doors and accessories in the UK. BA have just announced the appointment of Nick Corlett as Chief Operating Officer. Nick who joins BA from 4th December is a well known face within the industry having over 15 years experience in the KBB marketplace not only in the UK but across Europe.


Following 3 years at MFI, Nick joined Howdens in 2006 working from their head office before leaving there in 2012 as Head of Sourcing & Product Design, Kitchens to take on a Europe wide role with Nobia where for the last 3 years he has been Executive Vice President, Sourcing, Product Management & Sustainability. Nick who is relishing the challenge and opportunities presented by joining BA said, “I’m both thrilled and humbled to be joining the BA team. I’m genuinely excited about the opportunities ahead and I’m looking forward to contributing to the next chapter of the BA story. The BA team have built up a great business over the last 25 years with a great product offer. I’ve experienced some of that as a customer for the last ten years so I know I’m joining a respected, successful and progressive business and I can’t wait to get started. BA Component’s MD, Brian McCracken added, “We’re delighted to welcome Nick to the team where he will play a pivotal role in working with the senior management, determining and delivering on strategic goals and driving the business forward.”


Ceralsio wins ‘Best Kitchen’ House Beautiful Award


Popular for its combination of durability and style, Ceralsio by CRL Stone has scooped the ‘Best Kitchens’ Award from House Beautiful. Shortlisted from a host of entries, Ceralsio was awarded with the top accolade at a glittering ceremony in London, where the CRL Stone team were presented with the award by interior design bloggers 2 Lovely Gays.


The prestigious awards commend quality, design and innovation, with Ceralsio being recognised for its high durability and aesthetic qualities which make it the ideal


surface for all areas of interior design, from kitchen worktops to bathroom walls and floors. Launched last autumn, Ceralsio is a beautiful, hard-wearing and versatile range of porcelain surfaces, designed to meet the demands of modern living. The porcelain surface is totally impermeable, completely stain and scratch resistant, very thermally stable and shock resistant. Ceralsio is available in 27 colours and in three thicknesses – 12mm for a slim worktop, 10mm for floor tiling and 6mm for wall cladding – and in a natural, textured or polished finish.


“Winning the Best Kitchens House Beautiful Award is a brilliant achievement and testament to just how good the Ceralsio surface is. We’ve had lots of very positive feedback on the product since it launched last year and this really puts the seal of approval on it,” commented David Beckett, CRL Stone Sales Director. For free samples see our website.


Carron Phoenix retailers join forces to fundraise for Macmillan Cancer Support


Kind-hearted Carron Phoenix retailers around the UK joined the ‘World’s Biggest Coffee Morning’ event in September and welcomed hundreds of visitors to their showrooms to raise vital funds for Macmillan Cancer Support.


24 specialist independent retailers took part in the event with support from Carron Phoenix, and have raised over £1,500. The sink and tap company provided specially commissioned, hand- baked cookies along with a free marketing resource pack, to help retailers get the most from their local events.


Says Larah Kuziw, Brand Executive at Carron


Phoenix: “We are always looking for ways to help retailers generate awareness, increase footfall and become more involved in their local communities, and what better way to do this than raising money for such a worthwhile charity?


“As this is the first year we have co-ordinated the charity coffee mornings with our retailers, we were delighted to see such a positive response. The participating retailers have not only generated goodwill by fundraising for Macmillan Cancer Support, but have also reached new audiences by welcoming large numbers of visitors to their showrooms for the coffee mornings.”


Take a virtual factory tour with BA Components


Kitchen and bedroom manufacturing brands often talk about the quality of their manufacturing in their marketing and BA Components are no exception. However, talking and doing are two different things so they wanted to showcase their quality manufacturing to the world, regardless of location. But how have they done so?


BA Components virtual tour is literally the next best thing to being on their factory floor. This high definition fully 360 tour offers viewers a complete interactive experience by clicking on embedded video at each stage of the kitchen and bedroom door manufacturing process.


The virtual tour experience begins with a meet and greet with BA’s Sales & Marketing Director David Caulfield and continues with the manufacturing process which demonstrates each stage of the production process with video explaining the development along the way. In a world full of pop-ups, video skimming and short attention spans, this is a huge win for BA Components as a very valuable medium for fully immersive brand engagement.


42 BKU DECEMBER 2017


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