hib. unveils bold rebrand to help customers feel bathroom fabulous
eading bathroom solutions provider, hib., has unveiled a striking new identity, celebrating 35 years of innovation with a fresh, modern approach designed to inspire customers and support retailers like never before.
L
For over three decades, hib. has been at the forefront of bathroom innovation, pioneering industry-firsts such as steam-free mirrors and colour temperature changing lighting. Now, in response to evolving consumer preferences, hib. is enhancing its product-led approach with a stronger focus on inspiration and lifestyle, helping customers to Feel Bathroom Fabulous.
Why the rebrand?
Consumer habits are changing, today’s buyers don’t just purchase products; they invest in lifestyle, ambiance, and personal well-being. With bathrooms now seen as personal sanctuaries, hib. is evolving to reflect this, ensuring its designs inspire, excite, and enhance daily life.
The transformation also brings enhanced support for retailers, with new marketing assets, modern merchandising solutions, and digital tools designed to drive footfall and increase engagement. By strengthening brand recognition and emotional appeal, hib. is creating more opportunities for retailers to connect with customers in a meaningful way.
hib. has conducted extensive research with its network of retail partners to understand their needs and develop solutions that will help them succeed. One key area of focus has been marketing support. Listening to retailers and industry thought leaders, hib. has developed a Retail Handbook and Consumer Lifestyle Brochure to provide retailers with the tools they need to engage customers, showcase products effectively, and drive sales.
What’s changing?
• A sleek, modern look – A sophisticated, contemporary brand identity that resonates with today’s style-conscious homeowners.
• Retailer-first approach – New in-store displays, enhanced POS materials, and an upgraded retailer portal for seamless stock checks and ordering.
• #feelbathroomfabulous campaign – A bold new movement encouraging homeowners to share their bathroom transformations and reimagine their spaces as luxurious sanctuaries.
• Cutting-edge digital tools – Full catalogues are now available on ArtiCAD and Virtual Worlds, helping retailers and designers bring bathroom concepts to life.
18 BKU APRIL 2025 BATHROOM EDITION
“This rebrand is more than just a visual refresh; it’s about clarity and alignment as a business so that we can make the best decisions for our customers,” says Rob Ginsberg, CEO. “For 35 years, hib. has led the way in bathroom innovation. Now, we’re pioneering a new era where style, emotion, and technology come together to transform everyday spaces.” “This is just the beginning. hib. is fortunate to have many bright minds within the business who will continue driving innovation, creativity, and forward-thinking ideas. With hib., bathrooms are no longer just functional rooms; they are places of inspiration, well-being, and personal expression. By putting innovation, creativity, and emotional connection at the heart of everything we do, we are shaping the future of bathroom design.” For more information, visit the website.
www.hib.co.uk.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84
