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Sign & Digital UK 2024 Review


PRINTMAX: VICKY JARMAN, MARKETING MANAGER It was great to meet new customers who would usually only attend Printwear & Promotion LIVE! We’ve sold equipment to people who were not aware of the company and what we sell. The 2024 show has been brilliant, and we were happy to show visitors what was new in the industry. We’ve been able to give clients some upgrades if they’ve bought equipment from us before, with the latest models. This has been the most diverse Sign and Digital UK show yet.


KAY-DEE MARKING SOLUTIONS: CHRISTIAN SIMPSON, MANAGING DIRECTOR


The best Sign & Digital UK show in the four years that we’ve been exhibiting. This has been a far better show than last year – and we decided to exhibit last minute! From more visitors to new enquiries, we’re hoping to get some good orders this year. The atmosphere has felt more positive, with Sunday and Monday being the busiest days which was surprising for us.


PREMIER: BRAD GOLDSMITH, MARKETING MANAGER It’s good to be back at Sign & Digital UK. There’s a lot of change at the show, and we were worried that it was going to be smaller. But we’ve been inundated with interest from both halls. We’ve had great conversations about the products and services that Premier provide, which have led to visitors having an interest in opening accounts with us.


ROLAND DG: ROB GOLENIOWSKI, HEAD OF SALES UK & IRELAND We are feeling positive about this show, good dealers have approached our stand, customers have been making orders and we’ve been having the right conversations with visitors. As we have stands at both SDUK and P&P LIVE! We feel as though it’s more business focused, as potential clients from the respected industries have been coming to fi nd us at the shows. The Roland DG team have done brilliantly!


Visitor Comments


GRACE AND SAM JAMES, GEM BRANDING LTD / THE WEEKEND CLOTHING COMPANY


“We killed two birds with one stone as we usually come to visit both shows separately. Today we’ve viewed new equipment, printers in particular. Catching up with companies that we know and have brought from before. We’ve achieved everything we came to do, and would recommend for people within the industry to come! It’s a day out and it’s great to witness what’s new and upcoming.”


ASH SHAH, RIPPLE SIGNS AND PRINT


“Our visit today, is to see what’s new in the market and to keep up-to-date, but to also see if we can grab some good deals. We feel overwhelmed in the best way possible, as there’s so much to see, especially with both shows being right next to each other. We’ve enjoyed it a lot today and would say that others in the industry should attend in the future.”


DAVID JOHN, SIGNWAVES LTD


“It’s been interesting to see what state of the art equipment the signage industry has to currently offer. I’d recommend the


“The success of the co-location with Printwear & Promotion LIVE!


has surpassed all our expectations, with substantial increases in visitor numbers across both shows! We knew that around 20% of visitors


have previously attend both events and were hopeful of achieving a 30% crossover of visitors, so the actual crossover of more than 55% of P&P


attendees visiting SDUK is a huge step forward in growing the show and its audience!


“We are already looking forward to 2025, when the two shows will


move across into Halls 19 and 20. The change of halls will further enhance the benefits of the co-location and make the movement of visitors between the two shows virtually seamless.”


– Tony Gardner, Event Director


show to anyone within the industry – it’s quite compact but that’s not necessarily a bad point, it just means that there’s better attention towards the visitors needs from the exhibitors.”


PIERRE MALLON, GOLD STAR GRAPHICS


“It’s a great way to make new connections and there’s been kit and equipment here that we didn’t think of. Our fi rst time attending, and we’d defi nitely come back.”


www.signupdate.co.uk


May-June 2024 |7 |


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