Sign & Digital UK 2024 Review
Sign & Digital UK 2024
attendence up by 2,000! This year’s co-location with Printwear & Promotion LIVE!, resulted in a massive increase of over 2,000 on the Sign & Digital UK 2023 show, with more then 5,500 visitors across the three days. Attendence across the two shows topped 8,000!
T
he first ever Sunday opening was also a big success, with the additional visitors coming across from P&P LIVE!, helping the first day attendence exceed 2,000 and keeping the show busy all day.
This year’s event boasted a a raft of product launches and a full schedule of presentations and panel discussions at the ISA-UK Explains Lounge, hosted by the International Sign Association UK. The 60+ exhibitors reported very positive experiences, with interest substantially boosted by the co-location, which brought customers from new markets onto their stands.
Event director, Tony Gardner, commented: “The show had struggled to recover since COVID, so we knew that this year’s Sign & Digital UK, the 35th but first under Datateam’s ownership, was the start of the rebuild. The show undoubtedly needed re-energising and the new format made it feel like a re-launch, and the success of the co-location has surpassed our expectations! It has given us a real solid foundation to build upon for 2025, and in re-establishing the show as a central part of the calendar and an economic stimulus for the industry! “Exhibitors reported that visitors were very keen to explore the technology, and many were ready to buy. Many deals were made on stands, with several announced
| 6 | May-June 2024
on the Sunday – which is great news for everyone.” He added: “We’ve been delighted by the positivity from many exhibitors with regard to the two shows working together. Companies in SDUK, say they have had lots of people come across from P&P inspired by what they have seen and ready to talk about the equipment they need to get into these new markets.”
Over half of this year’s exhibitors reserved stands for 2025 at the show! The two shows will co-locate again next year and will move into Halls 19 and 20, at the NEC. The change of halls is expected to further enhance the co-location and make the movement of visitors between the two shows virtually seamless.
Exhibitor Comments
VIVID LAMINATING TECHNOLOGIES: RICHARD MARLOW, SALES DIRECTOR
By the middle of day two, we’ve managed to make six figure deals – and we’re thrilled! It’s a smaller show, but the number of visitors has been excellent and the conversations being made have a positive impact. Having the show fall on a Sunday was a fun idea, as we’re away from the office and therefore are focused on the exhibition.
www.signupdate.co.uk
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