Cover Story
Finding the right support for business growth
From socio-economic and supply chain issues to the climate crisis, it can be a challenging landscape for businesses to navigate and survive, never mind find ways to grow. But, with the right supply partner on board, there can be a wealth of opportunity to discover.
T
here have been many changes and developments in the sign and display
industry over the past few years. Advances in technology, the need to address matters of sustainability, and a shift in how people work, shop and play, have thrown up both challenges and signifi cant opportunities for those working in the fi elds of large format printing, sign making, display and interior decoration. Navigating this changing landscape
requires agility, a desire to explore the new, and access to resources. Although smaller businesses – which account for most businesses in this sector – tend to have plenty of agility and curiosity, access to resources can be tricky. This is
| 16 | May-June 2024
where a supply partner really comes into its own. While some suppliers work with their customers on a purely transactional basis, taking orders and delivering goods, a supply partner will work with customers more closely to keep them up to date with new products and training opportunities, as well as helping them to identify ways to diversify their business and open up new revenue streams.
What to look for in a supply partner Working with a supplier who offers a full spectrum of support can be a huge benefi t for businesses, particularly in the fast-moving visual communications sector. Visual Communications Director
at Antalis, Chris Green, comments: “Whether you’re a brand manager,
marketing director, communication manager, interior designer, exhibition designer, stand builder, signmaker or large format printer, it’s important to fi nd a supplier who speaks your language and understands what it is you want to achieve before advising on the most suitable substrates and techniques to help you reach your goal. “Because Antalis is international, we’re
Chris Green, Visual Communications Director, Antalis
able to not only call on the expertise of our UK-based staff and suppliers, but also on that of our colleagues and suppliers from around the world. It’s all about collaboration and helping our customers to push the boundaries of what’s possible.”
www.signupdate.co.uk
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