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TECHNOLOGY IN ACTION - ADVERTORIAL


UK EarthScale Programme Backs Aed Energy to Scale Thermal Storage Innovation


readiness training, and direct engagement with university innovation ecosystems - key enablers in accelerating the company’s commercial growth and impact. Rayan Kassis, CEO of Aed Energy, said: “Selection to EarthScale marks an important step in our journey. It reflects the growing maturity of our technology and the urgent need for scalable, affordable long-duration energy storage as grids and industries decarbonise.”


Aed Energy’s modular thermal battery system can store renewable energy for days or even weeks, converting it into high-temperature heat and regenerating it as power and heat on demand. Its long-duration dispatch capability enables continuous, emissions-free energy supply to industrial users — without cycling or degradation losses — providing a reliable, low-cost pathway to decarbonised power and heat.


The company’s selection follows participation in the TechX Clean Energy Accelerator, delivered by the Net Zero Technology Centre (NZTC), and the Greenhouse Programme by Undaunted, the UK’s leading climate-innovation platform.


Aed Energy, the UK developer of next-generation thermal energy storage, has been selected for Cohort 1 of the EarthScale Programme, a national initiative backed by Research England (part of UK Research and Innovation, UKRI) and delivered through leading UK universities: Imperial College London, Cranfield University, the University of Derby, the University of Exeter, the University of Leeds, and the University of Nottingham.


EarthScale supports IP-rich climate tech companies at TRL 5-6, bridging the critical gap between prototype and commercial deployment. Over the next 12 months, the programme will provide Aed Energy with tailored technical and commercialisation support, access to specialist research facilities, investment-


Aed Energy was also named a finalist at the Energy Storage Awards 2025, shortlisted for the Innovation and Technology Award in the Newcomer / Startup of the Year category.


In just three years, Aed Energy has progressed from a London-based demonstrator to a technology developer partnering with energy users across Europe, the Middle East, and Africa - including its first field trial in Nigeria, a hybrid solar and thermal battery system in collaboration with Pan-Atlantic University, providing clean power and heat and paving the way for wider deployment.


https://aed.energy/


Schneider Electric Appoints Alice Williams as VP Digital Energy UK&I


· Focus on driving growth and impact for Schneider Electric’s smart and sustainable building solutions


Schneider Electric, a global energy technology leader, has appointed Alice Williams as VP Digital Energy UK&I. Alice’s role will be to drive growth and impact across the UK and Ireland Digital Energy business. She will focus on delivering end user energy savings and more resilient, efficient operations for customers through Schneider’s innovative energy management and automation solutions. Alice succeeds Kasim Mohammed who took on the role of VP for Services UK&I earlier this summer


Alice has been with Schneider Electric for over six years. She is returning to the UK&I business following time in the US as VP US Services leading a team of 600 across multiple functions and countries. In this role she


drove sustainable improvements in execution, employee engagement, and commercial outcomes, supporting over $1B in revenue and laying the foundation for scalable, data- driven growth across five business units.


www.essmag.co.uk


Prior to her time in North America, Alice held a key role on the UK&I Executive Committee leading the Strategy Team. Her responsibilities spanned strategy, commercial excellence, software solution deployment, and emerging markets. Alice’s career began in the British Army, where she led technical and multifunction teams around the world. This experience has equipped Alice with a diverse skillset, including a particular talent for managing large-scale teams and driving operational excellence across diverse regions.


Speaking about her appointment, Alice Williams, Schneider Electric’s VP of Digital Energy for UK&I said: “After almost three years in the US, I’m thrilled to be returning to the UK&I business to champion our innovative building solutions that ultimately help realise our customers’ decarbonisation objectives. I’m excited to build on our Digital Energy growth trajectory and enable the transformation of smarter and more sustainable buildings and cities.


Kelly Becker, Schneider Electric’s President for UK and Ireland, Belgium and the Netherlands added: “We are delighted to welcome Alice back to the UK&I team. She has driven impressive growth during her time in the US whilst working alongside our North American services and operational teams. Her relentless commitment to our customers, attention to detail, and multi-market experience mean she is well placed to lead the digital energy team and enable our customers’ energy resilient future.”


https://www.se.com/ww/en/ ENERGY & SUSTAINABILITY SOLUTIONS - Winter 2025 37


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