BRANDS “Equally we’ve got a really good base of existing riders
who have been with us through the pandemic, that we need to continue to serve as they progress as riders.”
For the future So what next for Parcours? The brand specialises in lower-cost wheelsets for the road and gravel market, but a chunk of business also comes from the triathlon market. Pre-Covid, around 50% of revenue came from triathletes, but during 2020 that dropped to zero as triathlon events vanished from the calendar due to lockdowns. But the big recent announcement for Parcours caters to the returning triathlon market - a collaboration with hub-shifting pioneer Classified to offer a disc wheel with Classified’s Powershift system. On the Classified partnership, Tate said: “I think as a smaller business with a smaller team, with any exposure or marketing activity, it’s about maximising bang for buck. “It’s trying to figure out how we maximise the benefit of what we’re doing in our activities, working in partnerships is only going to amplify that.”
“The Classified partnership is a perfect example whereby we’ve both brought technical expertise in our relevant spheres, and we’ve both bought marketing and sales reach within our particular spheres. “To me, that’s the definition of a perfect partnership.” And for the future, Tate has plans to open up Parcours
to private investment, in the hope of growing the business further. The brand is now open to outside investment to help capitalise on current success, and deliver on some of the plans for the brand, further R&D, broadening the reach of the business, and improving the existing operations. “This is very much fundraising from a position of strength,” said Tate. “We’ve got some really exciting plans for the business over the coming short to medium term, and this is really looking at massively accelerating them, and giving us the opportunity to run multiple initiatives.” And finally, Parcours is also hoping to expand the OE (original equipment) side of the business, aiming to partner with bike manufacturers to get its wheels on more bikes in future.
48 | July 2023
www.bikebiz.com
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