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NEWS


New Cycle to Work scheme Gogeta launches


A new Cycle to Work scheme provider Gogeta has officially launched, offering the ‘lowest commission in the industry’. Gogeta, previously known as


Velomatch, was founded by Barry Scott with the aim of improving the salary sacrifice scheme for all parties.


Scott, who ran his own bike shop for 10 years, said: “Bike shops add most of the value


in the supply chain, but they pay the fees to the scheme


Tru-Tension confirms new distribution partnership with Greyville


TRU-TENSION has announced a new distributor partnership with Greyville. Greyville replaces Moore Large, following the Derby distributor’s administration earlier this year. The partnership aims to enhance distribution capabilities to meet the increasing demand. Chris Frappell, CEO of Tru-Tension, said, “We are thrilled to announce our partnership with Greyville. Their expertise in the industry and dedication to customer satisfaction perfectly align with our goals. With Greyville as our trusted distributor, we are confident in our ability to continue serving the cycling community with our high-quality products.”


providers. So the result is that we have a scheme that should be brilliant for bike shops, yet it has become something many retailers find increasingly hard to accept because it can be expensive and unprofitable.”


Gogeta will be offering 4% commission to its bike shop partners, with an


introductory offer of 3% until December 31. 


Ison to distribute Box Components in the UK


ISON Distribution has announced the addition of Box Components to its portfolio of products. Through this partnership, Ison is hoping to significantly expand customer access to cutting-edge BMX and MTB components. Lloyd Townsend, managing


director of Ison Distribution, said: “Given our extensive heritage and expertise in BMX and MTB components, Ison Distribution is honoured to serve both sectors of the Box product lineup.” Ison is anticipating stock to arrive throughout July. 


OnGuard appoints Raleigh as distributor for UK and Ireland


ONGUARD Locks has appointed Raleigh UK as its exclusive UK and Ireland distributor. Marc Sneath, global brand manager of OnGuard Locks, said: “We are excited to partner with Raleigh and bring our products to a wider audience in the UK.


“With their strong reputation and extensive distribution network, we


are confident that they will help us to grow our business and reach new customers.” All OnGuard products in the 72 SKU


UK range will soon be available to order from Raleigh. Select products are in stock with


more available for delivery throughout the summer. 


14 | July 2023


www.bikebiz.com


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