MICROMOBILITY Chirag Shah, COO of Zinc Sport


MOVING FORWARD M


Zinc Sports is one of the biggest micromobility brands in the UK, but COO Chirag Shah believes the Government can do more to support sustainable transport. Rebecca Bland finds out more


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ore and more companies are joining the micromobility fold and looking to increase their consumer reach throughout the UK, but few


are doing it as successfully as Zinc Sports and Flyte. One of Britain’s biggest e-scooter brands, they’ve even recently launched into the kid’s sector, with Chirag Shah at the helm. As chief operating officer, working in commercial roles has


always been part of his passion, previously working for Tesco, Argos and Sainsbury’s in senior commercial and marketing roles. Most recently, he joined Hy-Pro, to help develop its Zinc and Flyte brands and to become one of the biggest e-scooter brands in Europe. BikeBiz sat down with him to find out what his plans are for the company, and how legislation changes are needed to encourage more micromobility usage.


July 2023 | 39


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