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‘CYCLING BRANDS CANNOT AND SHOULD NOT NEGLECT THE LOWER PRICE POINTS IN FAVOUR OF HIGH MARGINS’
CONTENT Editor
Alex Ballinger
alex.ballinger@
biz-media.co.uk
Staff writer Daniel Blackham
daniel.blackham@
biz-media.co.uk
Graphic designer Mandie Johnson
jonsonian1760@gmail.com
ADVERTISING SALES Sales manager Richard Setters
richard.setters@
biz-media.co.uk +44 (0)779 480 5307
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Media director Colin Wilkinson
colin.wilkinson@biz-media.co.uk EDITORIAL VALUE OVER PRICE
The cost of just about everything in our daily lives is soaring - and cycling is no exception. Like me I’m sure you will have noticed the almost mind-boggling cost increases for just about every bike, component, and accessory in recent years. While there will always be a strong market for those ever-desirable (and
therefore expensive) cycling products, the increasing costs are more concerning where the entry and mid-level bikes and parts are concerned. It seems like the cost of parts and bikes is forcing even mid-level enthusiasts to
reconsider their buying decisions, perhaps opting for secondhand over new, or opting not to upgrade all. And for the new rider, where is the motivation to continue their progression
from casual rider to committed enthusiast if they’re priced out before they’ve even begun.
While in many cases cost increases are out of the control of the industry, cycling
brands cannot and should not neglect the lower price points in favour of high margins at performance level, or risk alienating swathes of would-be new cyclists. With that in mind, freelancer writer Rebecca Morley has investigated the soaring cost of the road bike market for this month’s BikeBiz (p7-8). Elsewhere in the mag, staff writer Daniel Blackham speaks to road cycling icon David Millar to discuss his clothing brand CHPT3 (p22-24), and I catch up with distributor Upgrade Bikes to hear about their latest developments (p30-32). And finally we dive into some key sectors in our product pages, this month lights (p59-60), and road bikes and accessories (p63-64). We remain in the midst of a difficult time for the cycle industry, but that is no reason to forget the goal - more people enjoying bikes.
Printed by Buxton Press Ltd ISSN: 1476-1505 Copyright 2023
Alex Ballinger, Editor
Datateam Business Media Limited London Road, Maidstone, Kent ME16 8LY.
All contents © 2023 Biz Media Ltd. or published under licence. All rights reserved. No part of this magazine may be used, stored, transmitted or reproduced in any way without the prior written permission of the publisher. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Biz Media Ltd. cannot accept any responsibility for errors or inaccuracies in such
information.You are advised to contact manufacturers and retailers directly with
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Daniel Blackham Staff writer
daniel.blackham@
biz-media.co.uk
Richard Setters Sales manager
richard.setters@
biz-media.co.uk
Mandie Johnson Graphic designer
jonsonian1760@gmail.com
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