EVENTS


CROSSING THE ATLANTIC


Sea Otter Europe in Spain is a growing bike and mobility festival, adapted from its US counterpart. CEO Albert Balcells talks BikeBiz through the concept


Can you give us a little background on Sea Otter Europe? Sea Otter Europe began its history in 2017. We previously spent some time talking to the people in charge of Sea Otter Classic, the great cycling festival in the United States, with the idea of bringing that success story to Europe. We had our reservations about how the European market would accept the idea of transferring such a great success story as Sea Otter Classic in the United States, which has been a global benchmark for many years. Actually, it was better than expected and the market acceptance was far beyond what we thought. It was clear that the European cycling sector was long overdue for such a festival and this was demonstrated by its rapid growth and consolidation. Obviously, Covid-19 hit us hard, but we overcame it thanks to the great effort made by everyone, as was the case in so many other sectors and aspects of life, and all this has made us even stronger, as we can see from the current figures. We are happy with the progress, but we still have a long way to go.


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What area of the market do you target? Sea Otter Europe was born in the image of the Sea Otter Classic in the United States. With the idea of bringing that successful idea to Europe, Sea Otter Europe has already established itself as one of the three largest international cycling festivals in Europe. The franchise is completed by


Sea Otter Europe CEO, Albert Balcells


July 2023 | 33


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