NEWS HUB
The Bicycle Association launches E-bike Action Plan for Government
THE BICYCLE ASSOCIATION (BA), the national trade body for the cycle industry, which represents the majority of reputable UK e-bike suppliers, has laid out a comprehensive action plan for Government to tackle the issue of fires attributed to unsafe e-bike batteries – and is calling for its urgent implementation.
This action plan has been consulted on within the Association’s membership, endorsed by numerous stakeholder organisations and also submitted to officials in the relevant Government departments as well as to the All-Party Parliamentary Cycling
Reid Bikes partners with Cara Trade to bring bikes to Ireland
REID BIKES has announced a collaboration with Irish distributor, Cara Trade, to bring Reid bikes to Ireland. Reid has said
that by aligning on core values such as affordability, quality, and customer-focused design, Reid and Cara Trade are laying the foundation to bring exceptional bikes and eBikes to riders across Ireland for years to come. Rob Akam, CEO of Reid Group said, “Our partnership with
Cara Trade is built with long-term prosperity in mind, which is why we have worked closely together on some market-specific models to maximise their success. We can’t wait to see Reid Bikes all across Ireland in the near future.”
& Walking Group Enquiry into e-bike safety.
The three key actions required of
Government are to: Stop unsafe imports, especially those slipping through direct to consumers via poorly regulated online
marketplaces. Reform the ‘gig economy’ delivery
sector, which drives demand for unsafe e-bike conversion kits,
batteries and chargers and incentivises de-restriction. Close legal loopholes which permit the legal sale of non- road-legal e-bikes and conversion kits.
ZyroFisher announces distribution partnership with SIGG
ZYROFISHER has announced a distribution partnership with SIGG for the UK and Ireland.
Since 1908, SIGG has stood for
quality, innovation, design, and environmental awareness. Two versions of its Swiss-made bottles were included in the permanent collection of the Museum of Modern Art (MoMA) in New York in 1993 due to their iconic design. Tony Vickers, Head of Brands of ZyroFisher, said, “We’re
incredibly proud to add SIGG to our brand portfolio. With its incredible heritage paired with modern design and manufacturing SIGG is perfectly equipped to achieve its mission of being the go-to brand for high-quality, modern and sustainable drinking bottles for every situation.” Retailers interested in the SIGG range should contact their ZyroFisher account manager or email:
salesteam@zyrofisher.co.uk.
Bikebook rolls out distributor network integration
BIKEBOOK’S new integration offers retailers improved inventory management with the potential to further enhance customer service, as well as enabling businesses to more effectively manage cash flow. Retailers or workshops using Workshop
by Bikebook will have a direct link with most distributors to see stock levels, build out
8 | July 2025
inventory and easily control stock in line with job requirements.
Distributors that feature as part of this full
integration rollout include Bob Elliot, Cycle Division, Extra UK, Madison, Oxford Products, Silverfish, Windwave and ZyroFisher. Whilst the onboarding of further distributors is already underway.
www.bikebiz.com
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