Vittoria, because we tested others and found them to feel the best. We make wheelset choices in much the same way. Pearson bikes are built with an attention to detail you’d expect from a high-end custom build carried out at a well- respected specialist bike shop. We ship bikes packaged in a way that means bikes arrive ready to ride - no assembly needed. A bike fitting service is an integral part of the Pearson
customer experience and is supported by our growing retail partner network. Need a bar and stem swap? No problem. We’re here for that. We’re focused on giving customers a bike that’s the perfect fit before purchase. And supporting our dealers, as needed, to deliver a great experience for both retailers and customers alike. Our retail partners understand the brand ethos and the importance of brick-and-mortar retail in the modern omnichannel retail environment. They know that we will guide customers to dealers to ensure they get the right bike. A
www.bikebiz.com
partnership which works for all, because it works best that way. For retail partners, this also means bikes on consignment. Why? Because we don’t want to be in a situation where the wrong size of bike(s) are being sold simply because they are ‘stock on the books’ - bikes that have been paid for, which need to be sold as a priority. We, as a brand, have zero interest in selling customers the wrong size bike. It - selling the wrong size bike - is the absolute polar opposite of what we’re about. We want our partners and our customers to value working with the brand, value choosing the brand, and feel valued in return.
It sounds like you’ve taken inspiration from premium brand, retail, and customer service experiences outside of the cycling space and mapped these against the expectations of your target customer base. Would that be fair to say? Definitely.
July 2025 | 17
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