INTERVIEW
INSIDE TOPEAK: A Q&A WITH MAX CHUANG
Max Chuang talks through Topeak’s product evolution and the philosophy that drives their designs. Here, Max shares insights on the company’s 34-year history, key products, and what’s next for the brand.
Can you give us a little history of Topeak? The drive to create better solutions for cyclists has been a constant passion for our founder, Louis Chuang, ever since he entered the bike industry and became an avid cyclist himself. In 1991, he founded Topeak with a mission to design innovative products that enhance and support every rider’s journey. For over 34 years, we’ve been designing and producing
award-winning products, and we’re dedicated to continuing that innovation. Whether on the open road or hitting the trails, all cyclists need reliable products. Our commitment has always been to ensure riders are fully equipped for any situation they may encounter.
Topeak is a familiar name to many, but what might people not know about the company? While we are well-recognised in the parts and accessories sector for our bags, pumps, and cycling tools, what many may not know is that we also partner with leading bicycle brands
36 | July 2025
such as Scott, Canyon, Giant, and Pivot to co-design and develop innovative solutions together. Our mission is to offer cyclists a wider range of thoughtfully designed products that enhance every ride, from daily commutes to elite-level racing.
Can you tell us more about your founder Louis? How involved is everyone when it comes to products in the range? How are products designed and refined until they are released? A phrase our founder, Louis Chuang, often shares is: “You must own a bike to truly understand our products. And once you become a cyclist, that’s when you start creating great products.”
This belief is our philosophy: real cycling experience, combined with hands-on product testing, is fundamental to our design and engineering approach. It’s a core part of our DNA.
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