FEATURE


an ‘adventure enabler’, a silent salesperson catching attention, promoting questions and helping customers imagine their own adventures. Focus on systems, not one-offs. Show the range and versatility to give the customers a reason to come back as their needs grow.


(Below) aeroe’s spider pannier rack fi tted to an eMTB


Merchandise the store for versatility, not tradition. Accessory walls should reflect today’s riders and the bikes that are selling well through the store.


This isn’t unusual. Many retailers are still operating with


an outdated model, stocking accessories based on what used to sell, not what riders actually need today. And worse, these accessories often require intensive staff training, tricky installations, and compatibility headaches that slow down sales and eat into profit.


The fix is simple: streamlined, versatile systems that work across all bike types, require less inventory, and enable more natural upsells. Because once a rider buys into a system (like aeroe’s), they’re not just making a one-time purchase, they’re buying future potential. Cradle by cradle, bag by bag, their setup grows with them. It’s incremental revenue, built on trust and utility. This is a call to arms, and one that works for many brands that aim to add value. For retailers, this is the path forward. It’s no longer enough to just sell bikes; you have to sell what’s possible with those bikes. Sell solutions, because in the modern bike economy, it’s not the biggest retailers that win. It’s the smartest. 


34 | July 2025 www.bikebiz.com


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