5 16 | July 2025


MINUTES WITH...


Pearson is a British bike brand on the move. Speaking with CEO, Scott Davies, it becomes clear that the brand is guided by one simple yet powerful ideal. Here we fi nd out how the brand delivers on that ideal, whilst also exploring events of the past 18 months, and dipping into what’s to come.


Scott, let’s start with the news of the day, then explore what it has taken to get to this point. We start with the launch of the rebrand. It’s such an important step. A visual marker for how we do business, for the thought that goes into delivering an amazing customer experience, across every touchpoint and every interaction with the brand, one that matches and elevates the brand, which makes owning and riding a Pearson something you’ll want to tell friends about. “Respect the customer” is what underpins all of this. Making our customers feel special means taking care of


things which matter in ways that only a premium brand can. When you know that we’re a small batch maker, this


makes sense. For example, our new Shift is a 300-unit-a-year bike. We’ve a former aerospace engineer working for us. Our multi-stage QC process is extremely exacting, and our manufacturing partner knows this all too well. Quality - in every aspect of a customer’s relationship with Pearson - is our focal point. Now, take the way we spec our bikes. We select the best components. Not those with the best margins. Bottom brackets and headset bearings from CeramicSpeed. Tyres from


www.bikebiz.com


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