FEATURE
Another change for the 2022 iteration of Eurobike is its dates, with the show now taking place from 13th to 17th July, having previously been held around September time. The dates for the 2023 show have
already been announced, taking place from 21st to 25th June at Messe Frankfurt. “That will be the sweet spot for the next couple of years, somewhere in between mid-June and mid- July,” added Reisinger.
Tickets for the trade There has also been another notable change to Eurobike affecting members of the trade, as the organisers have confirmed that most trade visitors to the 2022 show will have to pay for entry. In previous years, access for industry representatives was
free, but as the show moves to a city location, the organisers said they have also made changes to ticket structure. There were a limited number of free admission tickets to specialist dealers who got their accreditation early, but most trade visitors will have to pay for entry. Exhibitors can also distribute invitations to members of the trade, “to strengthen and deepen their personal customer relationships.”
International audience While Covid has disrupted many events in the bike trade show calendar, Eurobike only had to cancel one year’s edition, the 2020 show, which was planned for 24th to 26th November, after previously being postponed from September. But last year’s event, which was held from 1st to 4th September, saw a total of 630 exhibitors and 18,770 trade visitors attend, making it a much smaller scale than usual. “We will be back to a more international audience this year,” said Reisinger. “I expect a lot of international people coming
8 | July 2022
on the exhibitor side, but also on the visitor side it will be much bigger than it was in 2021. “Of course there are still some limitations and restrictions
regarding Covid, especially for our Far East customers, but the feedback so far is very positive and I expect a big international crowd coming over.” Eurobike’s business days, from 13th to 15th July, will see 1,500 exhibitors present new product innovations, from bikes and e-bikes, to parts, components and clothing, in seven halls and within the large outdoor area of Messe Frankfurt. On the festival days, from 16th to 17th July, the exhibition grounds of Messe Frankfurt will be open to all bicycle fans and enthusiasts, where people will be invited to test bikes, take part in or watch races, see shows or join lectures. “There are a lot of activities going on for end consumers,”
said Reisinger, “but also of course for our trade visitors, for example we really put a lot of energy in all our conference programmes, which are much bigger than in the past. “That is also linked to the facilities we have. There is
more space, there are more conference rooms, there’s more capability to do these conferences and lectures. So that will be a big difference also from what it used to be in the past. “And on the other side of course there are some activities going on. We have big events going on in the open-air grounds, we have all the test riding also in Frankfurt. “It hopefully feels like we’ve been able to move all the good things from Friedrichshafen to Frankfurt and add all the positive things in terms of infrastructure and the big city environment on top. That’s the target I would say.” ■
www.bikebiz.com
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