Ed Gardiner, Silverfish UK
Ed Gardiner has joined Silverfish UK as its chief financial officer. “It is great to have Ed onboard,” said managing
director Matthew Osborne. “His appointment strengthens our management team, will help us evaluate business opportunities and oversee the strategic financial management of the business to allow us to achieve our ambitious growth plans.”
Bruno Maier, United Wheels
The Board of Directors for United Wheels Inc. has announced the appointment of Bruno Maier as its president and chief operating officer. Maier will succeed Claude Jordan, who is retiring after
close to four years with the company. Jordan will remain on as a senior advisor for a period to ensure a smooth transition of responsibilities. Chairman Bailey Liu said: “It is with a mix of sadness and
gratitude that I am announcing Claude Jordan’s retirement as president and chief executive officer of United Wheels. We wish Claude the best in his retirement, as he looks forward to spending more time with his family.
Mark Turner, I-Ride
UK distributor I-Ride has appointed Mark Turner as brand manager for two brands in its portfolio. Turner will lead brands Orro Bikes and Fulcrum Wheels and brings a wealth of experience from the industry, having previously worked for brands such as Cambrian Tyres, Reilly Cycles and Science in Sport. “We are delighted to have Mark join our team, his passion and knowledge for the bike industry will enable us to continue
to give our customers the best possible service and help bring Orro and Fulcrum to the next level,” said an I-Ride statement. Turner said: “I’m delighted to have joined I-Ride and can’t
wait to work with the rest of the team on two really strong brands in the industry.” Turner can be reached at
mark.t@i-ride.co.uk and 01444 243000 and will be on hand to help dealers with sales-related and technical queries. ■
Gardiner has experience within businesses that have achieved significant growth, having worked for brands such as Innocent Drinks and Pukka Teas. Gardiner said: “I’m thrilled to join Silverfish
at this exciting time for the business and, notwithstanding the current market pressures, for the bike industry as a whole. I am very much looking forward to supporting Matthew and the team and contributing to the value growth journey that lies ahead.” ■
“Since 2018, Claude has played a critical role in the growth and success of the organisation which includes back-to-back record sales years in 2020 and 2021. We thank him for his leadership and significant accomplishments. Liu added: “In his new role, Bruno Maier will be responsible for the entire wheeled business in North and South America, Europe and Australia. Bruno started his career at Huffy 30 years ago, and his passion for the cycling industry and all our brands runs deep. “He brings a wealth of experience from previous
leadership roles at Pacific Cycle, Cycling Sports Group,
PeopleforBikes.org, and Urban Rover, and we are excited to have him lead the team.” ■
Max Heimann, Internetstores Group
Online sport retail and tech company Signa Sports United (SSU) has appointed Max Heimann as chief executive officer (CEO) of Internetstores Group. Heimann will lead SSU brands such as
Fahrrad.de,
Probikeshop, Addnature and Campz across Europe. He will join the firm in mid-August 2022 from Otto Group and will succeed Robert Polland, who has been interim CEO since
September 2021. At SSU, Heimann will be tasked with growing Internetstores into a connected platform for consumers, brands and retailers. “I am excited to join SSU at this point in their growth story and help to build on the success already
achieved,” said Heimann. “The bike and outdoor sectors are some of the fastest
growing in Europe and SSU and its leading brands are at the forefront of market development.”■
Got an appointment you’d like to share? Send details to
alex.ballinger@
biz-media.co.uk and
rebecca.morley@
biz-media.co.uk.
www.bikebiz.com July 2022 | 31
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