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BIKEBIZ AWARDS


Chris Battin, ArmaUrto director


Chris Battin is the founder of ArmaUrto. Chris’s innovative thinking has created all things protective and award winning at ArmaUrto to date. He brings decades of sport, cycling and business experience to his current role where he’s dedicated to educating and inspiring safer riding for all.


David Middlemiss, Bicycle Association associate director


David Middlemiss is an associate director at the Bicycle Association. With over 20 years of retail experience, the previous decade as CEO of Rutland Cycling, David now leads the BA’s Investors in Cycling programme, in which over 1,100 bike businesses are working together to grow the UK cycle market.


Eddie Eccleston, LEVA-EU director


Light Electric Vehicle Association (LEVA-EU) director Eddie Eccleston’s former voluntary positions include: steering committee member of Sustrans from March 1995 to October 2000, president of Bicycle Association of GB from March 1999 to March 2001, and president of COLIBI (now CONIBI) from January 1997 to January 2005. Eddie was formerly MD of Peugeot Cycles, GM of British Eagle Cycles and sales and marketing director Falcon Cycles. He is currently sitting on the Technical Committee for cycles standards TC333 representing small companies.


Irene McAleese, See.Sense co-founder and CSO


Irene McAleese is co-founder and chief strategy officer at See. Sense, an award-winning cycling technology and data company, on a mission to make cycling better. Irene is also one of Cycling UK’s 100 Women in Cycling and an ambassador to the Women in Cycling network.


Jessica Hall, Tier head of cities, UK and Ireland


Passionate about changing the way mobility works in cities, Jessica launched Tier’s first ever UK fleet of electric vehicles in her hometown of York. A firm believer that collaboration and partnership underpin sustainable services, Jess now heads up Tier’s UK and Ireland partnership with cities and is responsible for commercial performance, rider experience and community impact.


20 | July 2022


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