FEATURE
A new concept
Eurobike is back for 2022 in a new location, moving from Friedrichshafen to Frankfurt from 13th-17th July. Rebecca Morley chats to Stefan Reisinger to find out what to expect
E
urobike is celebrating its 30th edition in 2022, having long been a central platform for the bike industry to meet. But this year’s event will be different from
previous years, taking place in metropolitan Frankfurt, instead of picturesque Friedrichshafen, and at an earlier time of year. “Everything is new for everyone, for all our customers,
our team and all our stakeholders,” head of Eurobike Stefan Reisinger told BikeBiz. “It’s a new venue, new setting, new city. And of course, in the past, there were always a lot of people returning every year so they were used to what they could expect at the show and where to go in the city, where to stay overnight and how transportation works. “The feedback so far from our customers is really
overwhelming. It will be a big show, the biggest show we’ve ever done, and it has a size which we wouldn’t have been able to accommodate in Friedrichshafen anymore.” Eurobike will also have a major focus
on cycling as sustainable transport, with e-bikes and cargo bikes forming the core of that new emphasis. The new city
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location aims to help showcase the new philosophy under- pinning the show. Reisinger, who is also managing director of Eurobike organiser Fairnamic, continued: “It was obvious that we have to move the show to have the opportunity to grow, and that is what we decided a year ago. Of course, there was a process before and we were checking the opportunities, which cities, which other trade show facilities we could go to, but Frankfurt was the best option and still is our first priority partner. So we made that decision to move to Frankfurt. “The whole bicycle market has also changed a lot. Eurobike in the past was always about sports bikes and leisure and recreational riding, and in the future I think it will be much more about mobility and getting from A to B. “That is a very important part of the decision and also the reason why we wanted to move to a big city, and to an inner city venue. The whole infrastructure and the surrounding we have in Frankfurt fits very well for what we are aiming for with the show.”
Head of Eurobike, Stefan Reisinger July 2022 | 7
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