BIKEBIZ AWARDS
Sarah Mitchell, Cycling UK CEO
Sarah joined Cycling UK as chief executive in October 2020, having previously been the chief executive at Heart of the City, a charity which advises businesses on how to operate responsibly. She has previously worked for the UK civil service in Westminster and Brussels as well as for major UK charities Crisis and Shelter.
Will Fripp, Extra UK CEO Kate Warner, Pedal Revolution
managing director Kate joined Pedal Revolution in 2013 becoming store manager in 2014, with her main focus to support female cyclists, having experienced first-hand how male dominated cycling was. In January 2022, Kate became managing director aiming to drive Pedal Revolution into the future, focusing on bringing the brand values to the forefront of the business.
Richard Bowker, Criterium Cycles director
Prior to founding Criterium Cycles with brother Paul in 2013, Richard has had a varied career in public and private sector roles including group commercial director of Virgin Group, chair and CEO of Strategic Rail Authority, director of London Marathon, senior independent director of English Football League and chair of UK Athletics.
Now CEO of Extra UK, Will holds a wealth of management experience in the industry gained in a prominent career of over 30 years encompassing senior roles at Madison, Specialized, and Shift Active Media, across product, brand, sales and marketing as well as previously working in the cycle retail sector. ■
www.bikebiz.com
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